For supremely intense long-lasting colour with professional grey coverage and up to 90% more shine. The unique non-dripping Oil-in-Cream formula is infused with activating Oils that act as a colour intensifier: it uses the power of oil to maximize the colouring action - completely ammonia free, for optimized scalp comfort. Simultaneously, it provides an extra nutri-oil boost to the hair - for up to 40% softer hair and 6 weeks healthy-looking, strong hair.