For the first time in India, Schwarzkopf introduces permanent hair colour at home Simply Color, the simple way to cover your greys without ammonia silicone! This is an at-home hair colour with an enriched formula for natural colour results that is gentle on hair, and post-colour care with nourishing argan oil, oat milk and soy protein. Schwarzkopf Simply Color is a permanent hair colour that comes in 10 rich shades (blacks, blondes, browns, red), and is dermatologically tested to be gentle on the scalp. The colouration lasts more than 28 washes and offers up to 100% grey coverage. It s time you enjoyed naturally beautiful, vibrant colour results that are even from roots to ends!