Schwarzkopf TBH TRUE BEAUTIFUL HONEST PERMANENT COLOR CREME 60ml CHOOSE YOUR COLOR Schwarzkopf tbh is multi-dimensional permanent hair color for the lived-in look of a demi, but the lift and longevity of a permanent. it’s tbh – true beautiful honest. true illuminating the hair’s natural highs & lows beautiful shimmering powdery tones honest the approach to our formulationformulated with naturally derived ingredients - up to 50% less Ammonia*formulated with HEPup to 100% multi-dimensional coverage1:1 mixing ratio with any IGORA developerconcise 26-shade portfoliomix with tone softener to refresh mid-lengths & ends