Schwarzkopf Professional's new Igora Vibrance 5-7 is a state-of-the-art moisturizing demi-permanent color, with a liquid formula that becomes gel or cream for more possibilities. It is advisable to apply Igora Vibrance to dry hair. Part the hair into 4 equal parts. Apply the preparation evenly from roots to ends. Leave on for 10 to 20 minutes. Store in a cool, dry place.