Sensodyne Daily Care Toothpaste provides 24/7 sensitivity protection*, while maintaining strong teeth and healthy gums, with twice daily brushing. Leaves your mouth feeling clean and fresh. *With twice daily brushing. Sensodyne Daily Care is a fluoride toothpaste which can be used everyday and provides daily care for sensitive teeth. What are sensitive teeth? Sensitivity occurs when the dentine underneath tooth enamel becomes exposed. When exposed dentine comes into contact with hot or cold, sweet or sour drink or food, or even your toothbrush, it can trigger the nerve causing a short sharp pain. What does Sensodyne do? Sensodyne is proven to relieve sensitive teeth, and with twice daily brushing everyday, it provides 24/7 protection from sensitivity, plus all the benefits you would expect from a daily toothpaste - strong teeth, healthy gums and fresh breath. Use Sensodyne Daily Care twice a day, everyday to provide long-lasting relief for sensitive teeth, help remove plaque when brushing and help maintain heathy gums. It contains fluoride to protect against cavities and freshens your breath. DIRECTIONS:DO NOT SWALLOW. Not for use by children 12 years of age or under unless on the advice of a dental professional or doctor. ALWAYS FOLLOW THE LABEL. Brush twice a day and not more than 3 times, be sure to spit out. If irritation occurs discontinue use. Keep out of reach of children.