The Vitamino-Color A-OX Soft Cleanser has a creamy texture and transforms with water into a generous mousse to gently release impurities from the hair fibre. It protects the look of radiance and coloured hair looks shiny. The sulphate-free shampoo only requires half of the usual dose to purify hair without damaging the colour. Hair colour radiance is left with colour radiance protection. Directions: Distribute evenly through wet hair and lather. Rinse thoroughly, Repeat if necessary. The Vitamino-Color A-OX Soft Cleanser is a creamy texture and transforms with water into a generous mousse to gently release impurities from the hair fibre. It protects the look of radiance and coloured hair looks shiny. The sulphate-free shampoo only requires half of the usual dose to purify hair without damaging the colour. Hair colour radiance is left with colour radiance protection.