Showcase the beauty of grey, white or light blonde hair with our number one colour clarifying purple shampoo. The neutralising system, enriched with magnesium and anti-yellowing agents, counteracts unwanted brassy tones. When hair is lightened or turns grey, its natural warm tones become visible and often throw unwanted yellow tones. The deep purple shampoo helps to neutralise these tones maintaining your blonde or white colour. Formula helps produce toning results while nourishing and protecting the hair fibre, giving a boost of shine. Allergy alert test before use. Apply evenly to towel-dried hair. Lather will form. Rinse thoroughly. in case of contact with eyes, rinse them immediately. Wash your hands after use. for best results, use in conjunction with LOréal Professionnel Série Expert conditioner or masque.