The perfect fusion of art and science, SHISEIDO Makeup’s new TechnoSatin Gel Lipstick is an ultra-comfortable formula that envelops lips in long-lasting color and hydration with a satin finish. Housed in a sleek, SHISEIDO-red case, this lipstick uses revolutionary Stretch-Flex Technology to create a flexible layer of color that feels as good as it looks. Comprised of over 68% skincare ingredients, including moisturizing benibana (safflower) oil, this silky formula glides on effortlessly and delivers all-day hydration for maximum comfort. Plus, the bullet’s intuitive, tip allows you to contour lips with masterful precision for flawless, full-coverage results in a single swipe. Choose from 20 brilliant shades that range from classic neutrals to electric reds to bold berries.