Powerful Brightening Effect – Target the appearance of dark spots with this smoothing, brightening serum that is powerful enough to start changing skin appearance after just one week*. Non-comedogenic, dermatologist-tested, for all skin types. Advanced Skincare Technology – Features SAKURA-Bright System and ReNeura Technology+ to target dark spots, brighten skin, and help improve skin receptivity to maintain the effectiveness of treatment over time. Refine Skin Tone – Use morning and evening after softening to reveal a smooth, bright complexion with a translucent, luminous finish. Start seeing a more even skin tone after 1 week, with full results in 6 weeks. Brightening Expert – The White Lucent collection of creams, serums, and masks is designed to brighten skin, restore radiance with targeted treatments, and reduce dark spots and discoloration. Reveal brighter skin today. Japanese Beauty Experts - Rooted in a tradition of deep respect for the skin, each essential step of your J-Beauty routine with Shiseido brings you into the peace of each moment while powerful science-backed formulas transform.