AGEbeautiful Anti-Aging permanent liqui-creme hair color proven to fight all five signs of aging hair Provides blondes with a polished finish and radiant shine, Perfect to use After pre-lightening or highlighting hair. It loses volume, manageability, color, moisture and shine. AGEbeautiful Anti- Aging Haircolor is the first professional haircolor proven to fight all 5 signs of aging hair. Formulated with anti-aging ingredients: melanin, keratin peptide, silk protein, biotin and a patented conditioning technology, for instantly fuller, thicker looking hair and radiant shine. The unique formula penetrates deeply and absorbs quickly for 100% unsurpassed gray coverage and beautiful, rich color that lasts for up to 8 weeks. With color that reflects their inner youth and vibrance, women can truly age beautifully.