Perfected on-set in our L. A. photo studio, our long-wear, water-resistant liquid lipstick features Advanced Polymer Technology that makes it stay put and look as fresh and flawless as your first swipe—for up to 8 hours. Featherweight but fierce, this liquid matte formula is infused with lip-smoothing Primer Oil complex for suede-soft lip color in 20 super-rad shades. It's smudge-proof, budge-proof and non-feathering. Because really, who has time for touch-ups?