Perfected on-set in our L.A. photo studio, our long-wear, water-resistant liquid lipstick features Advanced Polymer Technology that makes it stay put and look as fresh and flawless as your first swipe-for up to 8 hours. Featherweight but fierce, this liquid matte formula is infused with lip-smoothing Primer Oil complex for suede-soft lip colour in 20 super-rad shades. It's smudge-proof, budge-proof and non-feathering. Because really, who has time for touch-ups. Define lip with precise tip and fill in with colour. Wipe off with oil-based remover.