Powder by Smashbox, It's all about that base, Hydrating loose powder, Aims to reduce the appearance of fine lines and wrinkles, Formulation of pure gold, 48 minerals, 11 amino acids and a powerful peptide, Designed to brighten and create a radiant complexion, You can count on this, Dispenses the ideal amount of product, Wear alone or as a luminous finishing powder, Oil-free formula. Following a successful stint in LA’s legendary Smashbox Studios, the Smashbox cosmetics line was officially launched in 1996. Designed to withstand tough studio environments, its products boast some pretty impressive staying power. Don’t just take our word for it, though. See for yourself with our edit of the brand’s industry-approved makeup, primers and BB creams.