Primer by Smashbox, Preparation is key, Matte finish, Lightweight texture, Easy glide-on formula, Smooths the appearance of fine lines, Wear under foundation for prolonged make-up wear, Wear alone for natural-looking eye or under any eye shadow. Following a successful stint in LA’s legendary Smashbox Studios, the Smashbox cosmetics line was officially launched in 1996. Designed to withstand tough studio environments, its products boast some pretty impressive staying power. Don’t just take our word for it, though. See for yourself with our edit of the brand’s industry-approved makeup, primers and BB creams.