Concealer by Smashbox, 24-hour concealer, Oil-free formula, Medium to full buildable coverage, Luxe, creamy texture, Petal-shaped wand for great pickup and a smooth, seamless look. Following a successful stint in LA’s legendary Smashbox Studios, the Smashbox cosmetics line was officially launched in 1996. Designed to withstand tough studio environments, its products boast some pretty impressive staying power. Don’t just take our word for it, though. See for yourself with our edit of the brand’s industry-approved makeup, primers and BB creams.