Sony 98-Inch XR X90L 4K Full Array LED Google TV
Vibrant contrast. Vivid colours. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Amazing brightness. Piercing contrast. Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR Intense contrast, feel the depth Cognitive Processor XR controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously. Sound harmonised. Pictures synchronised. Whatever you’re watching, Cognitive Processor XR reproduces sound that perfectly matches the action. Game time. Be invincible. Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation 5 console for absolute immersion. Designed slim. Machined in metal. Sleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what’s important – the picture.
Vibrant contrast. Vivid colours. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Amazing brightness. Piercing contrast. Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR Intense contrast, feel the depth Cognitive Processor XR controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously. Sound harmonised. Pictures synchronised. Whatever you’re watching, Cognitive Processor XR reproduces sound that perfectly matches the action. Game time. Be invincible. Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation 5 console for absolute immersion. Designed slim. Machined in metal. Sleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what’s important – the picture.
Vibrant contrast. Vivid colours. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Amazing brightness. Piercing contrast. Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR Intense contrast, feel the depth Cognitive Processor XR controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously. Sound harmonised. Pictures synchronised. Whatever you’re watching, Cognitive Processor XR reproduces sound that perfectly matches the action. Game time. Be invincible. Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation 5 console for absolute immersion. Designed slim. Machined in metal. Sleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what’s important – the picture.
Vibrant contrast. Vivid colours. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Amazing brightness. Piercing contrast. Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR Intense contrast, feel the depth Cognitive Processor XR controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously. Sound harmonised. Pictures synchronised. Whatever you’re watching, Cognitive Processor XR reproduces sound that perfectly matches the action. Game time. Be invincible. Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation 5 console for absolute immersion. Designed slim. Machined in metal. Sleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what’s important – the picture.
in 3 offers
The lowest price for Sony 98-Inch XR X90L 4K Full Array LED Google TV right now is $5,594.00 at The Good Guys, compared across 3 retailers.
The all-time low was $2,999.00 on 21 Feb 2026 — today's price is 87% above the lowest ever. It has been notably cheaper before — worth setting a price alert.
Prices last updated 9 June 2026.
Last updated at 09/06/2026 23:59:59
Sony 98" X90L 4K BRAVIA XR Full Array Google TV 24
Free 30-day returns
Sony Xr98x90l (box Damaged^) 98" X90l Full Array Led 4k Hdr Smart Tv
Free delivery
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
Sony Bravia 98" X90L XR Full Array LED 4K Google TV | Audio Trends
Free delivery between 15–17 June
originally posted on sony.com.au
We needed a new TV as a replacement. So we purchased a larger one as well.
originally posted on sony.com.au
The TV is easy to mount and setup, the features and apps are excellent, my only problem has been trying to use a USB connect HDD as external storage, the OS would not start with the drive connected..
originally posted on sony.com.au
My old Sony expired unexpectedly and although dissapointed with the screen life of previous model I replaced it with this model, time will tell if I get a better life from this new "improved model" Happy so far 🤷♂️
| Screen Type | LED LCD |
| Screen Size (inches) | 98 |
| Screen Definition | 4K |
| Screen Resolution | 3840 x 2160 |
| No. HDMI Ports | 4 |
Sony 98" X90L 4K BRAVIA XR Full Array Google TV 24
Free 30-day returns
Sony Xr98x90l (box Damaged^) 98" X90l Full Array Led 4k Hdr Smart Tv
Free delivery
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
Sony Bravia 98" X90L XR Full Array LED 4K Google TV | Audio Trends
Free delivery between 15–17 June
We needed a new TV as a replacement. So we purchased a larger one as well.
The TV is easy to mount and setup, the features and apps are excellent, my only problem has been trying to use a USB connect HDD as external storage, the OS would not start with the drive connected..
My old Sony expired unexpectedly and although dissapointed with the screen life of previous model I replaced it with this model, time will tell if I get a better life from this new "improved model" Happy so far 🤷♂️
Excellent , Sony Bravia X90L TV. Great Picture and Sound Quality, excellent apps & features.Very happy with this product.
Way too bright out of the box, but after a couple of weeks of tweaking have got it just right. Dial the brightness and contrast down. Balance the black level and colour balance and voila. Film setting removes judder on films just great. My Yamaha AV amp won't connect properly but I suspect this is a Yamaha problem because all other devices connect.
Sony as always is a top brand and I am very happy with this purchase.
| Screen Type | LED LCD |
| Screen Size (inches) | 98 |
| Screen Definition | 4K |
| Screen Resolution | 3840 x 2160 |
| No. HDMI Ports | 4 |
