Sony a7 iv is the worthy heir to a7 iii sony's new full frame all-rounder comes with a hefty price tag, but it is worth every single euro thanks to a near-perfect focusing system, industry-leading image quality, and video features that put even professional competitors to shame. The sony a7 iv is the best hybrid mirrorless camera you can buy. Sony's new full frame all-rounder comes at a hefty price, but it's worth every single euro thanks to a near-perfect focusing system, industry-leading image quality, and video features that put even professional competitors to shame. Photographers who like urban and sports shots might prefer models with more generous bursts, but for all other uses the a7 iv is as good as it gets in its price range. The new sony a7 iv's new sensor, processing engine and artificial intelligence-based autofocus work together with state-of-the-art photo and film technology to create a dynamic and innovative imaging experience.α7 iv is the ideal hybrid camera that delivers stunning stills and cinematic images, as well as flexible connectivity for instant image transmission.