Last updated at 07/06/2026 16:33:50
Sony Alpha 7 IV Full-Frame Hybrid Camera (Body Only), ILCE7M4B, Black
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2ND HAND - Sony A7M4 Body
Free delivery between Tue – Wed
Sony A7 IV Compact System Camera (Body Only)
Delivery $9.95
Sony ILC-E A7M4 Body (FF/33MP/10FPS/5Axis
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Sony ILC-E A7M4 BOM Kit w/FE 28-60mm F4-5.6 Zoom
Delivery $9.95
Sony A7 IV w/ 24-105mm f/4 G OSS Standard Zoom Lens Compact Camera System
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Sony ILC-E A7M5 + FE24-105mm BOM Kit
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2ND HAND - Sony A7M4 Body
Delivery between Wed – Sat $10
Sony ILC-E A7M4 Body (FF/33MP/10FPS/5Axis
Delivery between Wed – Sat $10
Sony ILC-E A7M4 BOM Kit w/FE 28-60mm F4-5.6 Zoom
Delivery between Wed – Sat $10
originally posted on sony.co.uk
I won this in an ebay auction for a fair price. Coming from Canon 6D Mark II I use a Metabones adapter for my Canon lenses but find the autofocus is slow with respect to sports kind of photo's (dog running toward me, bird in flight). I recently got my Tamron 28-200 f/2.8-5.6 which is a great small and lightweight combination. High ISO produces a similar noisy image compared to my Canon but the noise reduction seems to work much better and the high resolution provides plenty of cropping or scale-down options. I love having dials for all variables of the exposure and customizable buttons, menu and quickmenu.Downside is the limited touch functionality, having to browse the many somewhat unsorted menu's for the options I need and the lack of a fully articulating ... MoreI won this in an ebay auction for a fair price. Coming from Canon 6D Mark II I use a Metabones adapter for my Canon lenses but find the autofocus is slow with respect to sports kind of photo's (dog running toward me, bird in flight). I recently got my Tamron 28-200 f/2.8-5.6 which is a great small and lightweight combination. High ISO produces a similar noisy image compared to my Canon but the noise reduction seems to work much better and the high resolution provides plenty of cropping or scale-down options. I love having dials for all variables of the exposure and customizable buttons, menu and quickmenu.Downside is the limited touch functionality, having to browse the many somewhat unsorted menu's for the options I need and the lack of a fully articulating screen especially when shooting low in portrait orientation. Also dust collecting on the sensor which is always exposed is annoying. This is all compared to the Canon I was used to for the past 5 years
originally posted on Currys
Pros: I’m new to using a “grown up” camera - I’ve been an iPhone photographer for many years and finally decided to take the plunge and get a proper camera. I wanted one that I would want to keep and wouldn’t be looking to upgrade after a year or so like many people seem to do when they’ve made a compromise (according to what I have read in some reviews about other cameras)This camera is great straight out of the box for photos or video but it would be advisable to watch an absolute beginners tutorial first, (obviously you’ll need some high quality memory cards once out of the box too). The lens that comes with this camera is very good for me and at this stage I’m getting some great photos with it, but many experts (with loads of cash lying around) probably wouldn’t ... MorePros: I’m new to using a “grown up” camera - I’ve been an iPhone photographer for many years and finally decided to take the plunge and get a proper camera. I wanted one that I would want to keep and wouldn’t be looking to upgrade after a year or so like many people seem to do when they’ve made a compromise (according to what I have read in some reviews about other cameras)This camera is great straight out of the box for photos or video but it would be advisable to watch an absolute beginners tutorial first, (obviously you’ll need some high quality memory cards once out of the box too). The lens that comes with this camera is very good for me and at this stage I’m getting some great photos with it, but many experts (with loads of cash lying around) probably wouldn’t use it. One feature I like is using the, Imaging Edge App, this is fantastic for taking remote photos and has been very useful at Christmas when used with a tripod. I’m looking forward to using that for some nature photography too. There are so many good tutorials on YouTube for this camera and there are some books on this model too. I’m enjoying learning all about it. The possibilities with this camera seem endless. The packaging was all plastic free too, every bit of it, well done Sony.Cons: So far nothing I don’t like. Would have liked a separate charging station.
originally posted on wexphotographic.com
My best photographic decision so far was switching systems from Nikon to Sony a few years back. I opted for the a7III as it was perfect for my concert photography needs. The A7III is a classic camera and will go down in history.My a7III was feeling a little tired, so it was time for an upgrade and I upgraded to the A7IV. I opted for the A7IV rather than the A7RIV because of the megapixel count. I didn't want to go too high for my line of work because too many megapixels for concert photography enhance "blemishes" such as motion blur or camera shake which is pronounced at lower shutter speeds due to low light.I dabble in video too, and wedding photography, and the A7IV is a fantastic all-around camera with features and tech from Sony's higher-end cameras.This ... MoreMy best photographic decision so far was switching systems from Nikon to Sony a few years back. I opted for the a7III as it was perfect for my concert photography needs. The A7III is a classic camera and will go down in history.My a7III was feeling a little tired, so it was time for an upgrade and I upgraded to the A7IV. I opted for the A7IV rather than the A7RIV because of the megapixel count. I didn't want to go too high for my line of work because too many megapixels for concert photography enhance "blemishes" such as motion blur or camera shake which is pronounced at lower shutter speeds due to low light.I dabble in video too, and wedding photography, and the A7IV is a fantastic all-around camera with features and tech from Sony's higher-end cameras.This might not be the best option for sports/wildlife or other fast-moving subjects because of the slower shutter speed and the need for super-fast sensor readout speeds but for everything else, it's brilliant.This is a fantastic general-use camera and the Eye Autofocus and lock-on tracking are streets ahead of the A7III due to the autofocus processor filtering down from the A1.
| General | |
| Product Type | Digital camera - 4K - mirrorless system |
| Lens Included | FE 28-70mm OSS lens |
| Sensor Resolution | 33.0 Megapixel |
| Optical Sensor Type | Exmor R CMOS |
Sony Alpha 7 IV Full-Frame Hybrid Camera (Body Only), ILCE7M4B, Black
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
2ND HAND - Sony A7M4 Body
Free delivery between Tue – Wed
Sony A7 IV Compact System Camera (Body Only)
Delivery $9.95
Sony ILC-E A7M4 Body (FF/33MP/10FPS/5Axis
Delivery $9.95
Sony ILC-E A7M4 BOM Kit w/FE 28-60mm F4-5.6 Zoom
Delivery $9.95
I won this in an ebay auction for a fair price. Coming from Canon 6D Mark II I use a Metabones adapter for my Canon lenses but find the autofocus is slow with respect to sports kind of photo's (dog running toward me, bird in flight). I recently got my Tamron 28-200 f/2.8-5.6 which is a great small and lightweight combination. High ISO produces a similar noisy image compared to my Canon but the noise reduction seems to work much better and the high resolution provides plenty of cropping or scale-down options. I love having dials for all variables of the exposure and customizable buttons, menu and quickmenu.Downside is the limited touch functionality, having to browse the many somewhat unsorted menu's for the options I need and the lack of a fully articulating ... MoreI won this in an ebay auction for a fair price. Coming from Canon 6D Mark II I use a Metabones adapter for my Canon lenses but find the autofocus is slow with respect to sports kind of photo's (dog running toward me, bird in flight). I recently got my Tamron 28-200 f/2.8-5.6 which is a great small and lightweight combination. High ISO produces a similar noisy image compared to my Canon but the noise reduction seems to work much better and the high resolution provides plenty of cropping or scale-down options. I love having dials for all variables of the exposure and customizable buttons, menu and quickmenu.Downside is the limited touch functionality, having to browse the many somewhat unsorted menu's for the options I need and the lack of a fully articulating screen especially when shooting low in portrait orientation. Also dust collecting on the sensor which is always exposed is annoying. This is all compared to the Canon I was used to for the past 5 years
Pros: I’m new to using a “grown up” camera - I’ve been an iPhone photographer for many years and finally decided to take the plunge and get a proper camera. I wanted one that I would want to keep and wouldn’t be looking to upgrade after a year or so like many people seem to do when they’ve made a compromise (according to what I have read in some reviews about other cameras)This camera is great straight out of the box for photos or video but it would be advisable to watch an absolute beginners tutorial first, (obviously you’ll need some high quality memory cards once out of the box too). The lens that comes with this camera is very good for me and at this stage I’m getting some great photos with it, but many experts (with loads of cash lying around) probably wouldn’t ... MorePros: I’m new to using a “grown up” camera - I’ve been an iPhone photographer for many years and finally decided to take the plunge and get a proper camera. I wanted one that I would want to keep and wouldn’t be looking to upgrade after a year or so like many people seem to do when they’ve made a compromise (according to what I have read in some reviews about other cameras)This camera is great straight out of the box for photos or video but it would be advisable to watch an absolute beginners tutorial first, (obviously you’ll need some high quality memory cards once out of the box too). The lens that comes with this camera is very good for me and at this stage I’m getting some great photos with it, but many experts (with loads of cash lying around) probably wouldn’t use it. One feature I like is using the, Imaging Edge App, this is fantastic for taking remote photos and has been very useful at Christmas when used with a tripod. I’m looking forward to using that for some nature photography too. There are so many good tutorials on YouTube for this camera and there are some books on this model too. I’m enjoying learning all about it. The possibilities with this camera seem endless. The packaging was all plastic free too, every bit of it, well done Sony.Cons: So far nothing I don’t like. Would have liked a separate charging station.
My best photographic decision so far was switching systems from Nikon to Sony a few years back. I opted for the a7III as it was perfect for my concert photography needs. The A7III is a classic camera and will go down in history.My a7III was feeling a little tired, so it was time for an upgrade and I upgraded to the A7IV. I opted for the A7IV rather than the A7RIV because of the megapixel count. I didn't want to go too high for my line of work because too many megapixels for concert photography enhance "blemishes" such as motion blur or camera shake which is pronounced at lower shutter speeds due to low light.I dabble in video too, and wedding photography, and the A7IV is a fantastic all-around camera with features and tech from Sony's higher-end cameras.This ... MoreMy best photographic decision so far was switching systems from Nikon to Sony a few years back. I opted for the a7III as it was perfect for my concert photography needs. The A7III is a classic camera and will go down in history.My a7III was feeling a little tired, so it was time for an upgrade and I upgraded to the A7IV. I opted for the A7IV rather than the A7RIV because of the megapixel count. I didn't want to go too high for my line of work because too many megapixels for concert photography enhance "blemishes" such as motion blur or camera shake which is pronounced at lower shutter speeds due to low light.I dabble in video too, and wedding photography, and the A7IV is a fantastic all-around camera with features and tech from Sony's higher-end cameras.This might not be the best option for sports/wildlife or other fast-moving subjects because of the slower shutter speed and the need for super-fast sensor readout speeds but for everything else, it's brilliant.This is a fantastic general-use camera and the Eye Autofocus and lock-on tracking are streets ahead of the A7III due to the autofocus processor filtering down from the A1.
So far love this bugger! Oh my, had an A7ii, and A7iii (which is now my backup), and now the A7iv. Some of my biggest gripes from the A7iii were addressed, especially the more comforrtable grip and slightly wider body with more space between the mount and the hand grip. I have big hands and my knuckles would constantly rub against the mount/lens with the A7iii, but no longer. Also, the thumb joystick on the back is MUCH grippier and easier to use. The Eye AF is definitely better! Also love the multi-directional articulating screen, however, I'm slightly torn on if I like it better than the simple tilting screen from the A7iii for 2 reasons, one, I used the tilt ALL the time by pulling the screen slightly out and tilting up, which is not possible with this, which ... MoreSo far love this bugger! Oh my, had an A7ii, and A7iii (which is now my backup), and now the A7iv. Some of my biggest gripes from the A7iii were addressed, especially the more comforrtable grip and slightly wider body with more space between the mount and the hand grip. I have big hands and my knuckles would constantly rub against the mount/lens with the A7iii, but no longer. Also, the thumb joystick on the back is MUCH grippier and easier to use. The Eye AF is definitely better! Also love the multi-directional articulating screen, however, I'm slightly torn on if I like it better than the simple tilting screen from the A7iii for 2 reasons, one, I used the tilt ALL the time by pulling the screen slightly out and tilting up, which is not possible with this, which leads me to reason 2 - you can tilt slightly up if you pull the screen completely out and it's off to the side of the camera, however, I use an L-Bracket for most of my work (real estate and landscape), and the side bracket of the L-Bracket doesn't play nice with the screen. So not sure if this is a design issue with the camera or the L-Bracket (SmallRig). Oh...and I know this is a meh to most, but I love the shutter sound on the one vs. the A7iii...don't know why, just a bit softer/more subtle, yet immensely satisfying.
Coming from the Sony A7C, I have really appreciated this cameras upgraded EVF and customisable knobs as well as the grip. I always thought I preferred smaller cameras, however, when I made the switch I realised I preferred better ergonomics as it simply made me want to shoot more. The new sensor I have found renders skin tones a bit better and can really hold up to some heavy cropping for wildlife photography. Love love love this camera!One criticism I do have, which doesn’t pertain to the camera itself, is that I bought this camera during a promo period where you are given a free CF Express type A card. After the claim is validated there seems to be a significant delay in shipping of the product, furthermore there is little communication to the customer around ... MoreComing from the Sony A7C, I have really appreciated this cameras upgraded EVF and customisable knobs as well as the grip. I always thought I preferred smaller cameras, however, when I made the switch I realised I preferred better ergonomics as it simply made me want to shoot more. The new sensor I have found renders skin tones a bit better and can really hold up to some heavy cropping for wildlife photography. Love love love this camera!One criticism I do have, which doesn’t pertain to the camera itself, is that I bought this camera during a promo period where you are given a free CF Express type A card. After the claim is validated there seems to be a significant delay in shipping of the product, furthermore there is little communication to the customer around when it is being shipped. Just waiting and hoping it happens soon. I bought this camera before a holiday and I was hoping to have the new card to make the most of the video features, however, it did not arrive in time.
Bought it a month ago for a birthday party. Great still image and video quality. Cons and Pros like any product on the planet as follows:PROS:- Great built, metal body structure, heavy but small size which makes it stable in hand with stylish surface finish. A real high quality SONY product in its genes.- image stabilization and autofocus, PERFECT. Features that I think is up to the high standards expected from SONY.- Some people been complaining about not receiving no battery charger as apparently SONY trying to save some money there. I actually like it as using the USB to charge is way easier for me as added a battery grip to it so I do not have to take my batteries out at all.CONS:- The 4K cropping in video mode is quite annoying as you suddenly have ... MoreBought it a month ago for a birthday party. Great still image and video quality. Cons and Pros like any product on the planet as follows:PROS:- Great built, metal body structure, heavy but small size which makes it stable in hand with stylish surface finish. A real high quality SONY product in its genes.- image stabilization and autofocus, PERFECT. Features that I think is up to the high standards expected from SONY.- Some people been complaining about not receiving no battery charger as apparently SONY trying to save some money there. I actually like it as using the USB to charge is way easier for me as added a battery grip to it so I do not have to take my batteries out at all.CONS:- The 4K cropping in video mode is quite annoying as you suddenly have to step back a bit to keep the video in the frame when switching from photo to video mode.- The CFexpress card type is type A, type B would be a better option as more affordable and faster but I guess Sony still wants to stick to type A and sell their own cards. I personally think a grand company like Sony needs to prioritize their customers' needs in this case. This creates lot of issues with S&Q mode as well as XAVC 4K SI as I am not going to pay large amount of money to get a large capacity card to be able to use those.- Menu is confusing! I get the impression that SONY has done a lot to improve it but still can improve. Picture profiles list is way to confusing. Instead of PP11 for example SOY could have done PP11 (S-Cinetone) for example.- Wrong side of the hinge for HDMI cover. Interfering with rigs, please make it vertical rather than horizontal hinge.Was thinking about upgrading to A7R IV, its image resolution is as twice but Video capability are inferior, prefer my 4K videos in 50p rather than 25p.
Before I go on to talk about all the great things about this camera, I must mention the thing that has been the biggest drawback for me. I didn’t realise that ‘RAW’ is not the same with all cameras. My husband has the A7iii, and has no problems reading RAW files with his iPad whereas I cannot read RAW files from my A7iv on my iPad using Apple’s RAW engine (they just appear totally black). I don’t know why Sony needed to change the standard so it was incompatible, or whether Apple will (some day) update their RAW engine so it will read the files - either way, it’s a pain in the backside! I have found a way around it (sort of), by importing the RAW files into Affinity Photo from the ‘files’ app, but as you can only do it one at a time it’s not ideal. The jpeg files ... MoreBefore I go on to talk about all the great things about this camera, I must mention the thing that has been the biggest drawback for me. I didn’t realise that ‘RAW’ is not the same with all cameras. My husband has the A7iii, and has no problems reading RAW files with his iPad whereas I cannot read RAW files from my A7iv on my iPad using Apple’s RAW engine (they just appear totally black). I don’t know why Sony needed to change the standard so it was incompatible, or whether Apple will (some day) update their RAW engine so it will read the files - either way, it’s a pain in the backside! I have found a way around it (sort of), by importing the RAW files into Affinity Photo from the ‘files’ app, but as you can only do it one at a time it’s not ideal. The jpeg files can be read by the Apple system, so review is possible if I record jpeg and RAW on separate cards. At this price point, however, I would expect that most purchasers will be expecting to work in RAW.I have been extremely happy with the focussing system - the human/animal/bird eye autofocus seems to work well. Tracking is excellent (but I’ll need more practice to understand how ‘sticky’ to make it in various situations).The twist and tilt screen is very useful for taking high and low angle shots, and I like the fact that when it is stored it protects the screen.The camera is infinitely customisable - you just have to remember what function you put where!I’m looking forward to taking it on an extended field test to see exactly what I can do with it.
As the title states I sold my beloved A7S3 because I found myself doing more photography than video. As great as the A7S3 is for video I needed something capable of higher resolution photos for print. After selling the A7S3 i had a bit of regret thinking it was a downgrade but the A7IV has surprised me in a lot of ways. Its hands-down the best hybrid camera on the market and the video it produces appear even sharper than the A7S3 due to the downsampling. The A7IV also has focus breathing compensation which the A7S3 and sonys flagship A1 surprisingly do not have. But dont go selling your A7S3 just yet, there are some downsides to the A7IV when it comes to video. Biggest issue for me is the crop factor when shooting 60fps. I mostly shoot everything in 4k 60fps in case ... MoreAs the title states I sold my beloved A7S3 because I found myself doing more photography than video. As great as the A7S3 is for video I needed something capable of higher resolution photos for print. After selling the A7S3 i had a bit of regret thinking it was a downgrade but the A7IV has surprised me in a lot of ways. Its hands-down the best hybrid camera on the market and the video it produces appear even sharper than the A7S3 due to the downsampling. The A7IV also has focus breathing compensation which the A7S3 and sonys flagship A1 surprisingly do not have. But dont go selling your A7S3 just yet, there are some downsides to the A7IV when it comes to video. Biggest issue for me is the crop factor when shooting 60fps. I mostly shoot everything in 4k 60fps in case i want to slow the video down for a cinematic effect and because of this i’ve had to compensate the crop by using wider lenses. As an example, shooting with a 24mm lens on 4k/60 is equivalent to a 36mm lens. The A7S3 doesnt have this crop so its easier to grab the proper lens without worrying about the crop calculation. In order to get a similar look as 24mm I would need to use a 16mm lens or shoot in 30fps and risk losing slow motion quality. I’ve been able to work around this issue however and i still do believe the benefits of the A7IV outweigh the negatives.
From the perspective of an enthusiastic amateur photographer. This is the first ILC camera that I've owned myself. Any other shooting I've been doing over the years has been afforded to me by people or companies that let me borrow their gear from time to time.I got this with the Sony 50mm F1.8 with the slow auto-focus, and the Tamron 28mm-75mm F2.8. I've enjoyed both lenses for what they're good at.I've shot a lot of different scenarios, and have been really thrilled with the results. Shot a bunch of high school sports, a bunch of local church events, couple portraits, some group shots, sunsets on the lake, candids at some corporate events, and other numerous things that I can't specifically recall at the moment.The video it creates is beautiful, and captures ... MoreFrom the perspective of an enthusiastic amateur photographer. This is the first ILC camera that I've owned myself. Any other shooting I've been doing over the years has been afforded to me by people or companies that let me borrow their gear from time to time.I got this with the Sony 50mm F1.8 with the slow auto-focus, and the Tamron 28mm-75mm F2.8. I've enjoyed both lenses for what they're good at.I've shot a lot of different scenarios, and have been really thrilled with the results. Shot a bunch of high school sports, a bunch of local church events, couple portraits, some group shots, sunsets on the lake, candids at some corporate events, and other numerous things that I can't specifically recall at the moment.The video it creates is beautiful, and captures moments better than anything I've used previously.There were a few times where I wish I had a longer telephoto lens while shooting some sports, but otherwise I don't feel like the gear is ever holding me back. Any time I've missed a shot, it's either been a really challenging scenario that I think any existing auto-focus system would struggle with, or it's been me not using the camera effectively, or forgetting something in my technique. I've never really been in a situation where I felt like the camera failed me in terms of its performance.This camera isn't perfect. There's cameras that shoot faster, cameras that have more megapixels, cameras that are better at low light, cameras that do 4K60 without a crop, and cameras that have less rolling shutter. But this camera is really great at a lot of shooting situations while minimizing its weaknesses.I find myself really liking the layout of the camera. Having the Photo/Video/S&Q on its own dial is fantastic. I think Fuji is the only other one who's does that right now, and I think every other company should copy that feature, because it's a huge quality of life improvement if you need to switch quickly between photos, videos, and custom settings between the two.I know many say, and continue to say that Sony's handling and/or menus are bad in comparison to the Canons, Nikons, Fujis, and Panasonics of the world, and they might be right. But since I haven't used any one brand at great length, I honestly haven't found the menus of the Sony A7IV really difficult or troubling. There's a ton of settings there, and after having the camera for many months, I still feel like I'm merely scratching the surface of what can be done with the settings, but I don't really feel like I'm left overwhelmed by option paralysis or that the menus are too confusing or disorganized to find the thing I need to adjust. Some of the other brands may have better menus, but in my case, ignorance is bliss.I've enjoyed the amount of customization that can be done with the buttons and dials. Just about everything can be remapped to my liking, and there's so many different functions that can be mapped to those buttons and dials. I really feel like I can mould the camera around the way I want to use it.I bought a second battery for the camera as I figured I'd probably need it. However, I have yet to need to switch to the second battery any time I've gone out shooting with the camera. The battery life has been really solid for me. Still glad I have that second battery if I ever need to do a marathon shooting session.In all the shooting I've done with this camera, I've never really needed the speed of CF Express cards. I've only outrun the buffer like two or 3 times since purchasing the camera, and the recovery was fast enough that it wasn't a problem for me. I'm using dual 128GB ProGrade UHS-II/V90 SD cards shooting redundantly, and have been very happy with that setup.This is completely subjective, but I prefer the fully articulating screens like what is in the Sony A7IV. I like being able to hide/protect the LCD screen when I'm not using it, I like being able to put it off to the side facing forward if I'm trying to check something about a scene while in the scene, taking a self portrait or filming myself. It works for me.In conclusion, I like the camera, the battery life, the lens lineup and third party lens support, the quality of the images and video. I like the files I get straight out of the camera. It does everything that it does well enough to make me happy.I know I should have a list of cons, because no product is perfect, and that's the case with the A7IV too, but when it comes down to it, I'm having fun using the camera. There's nothing about this camera that leaves me saying, Man, I can't believe this camera doesn't do that. or I wish this camera would do this....It should be able to do this. I pull the camera out of the bag, I stick a lens on it, and I start taking photos. I'm having fun when I'm using the camera. I'm not finding myself frustrated with the camera after using it for several hours. It's doing for me what I hoped it would do. Now maybe I'd be just as happy with a Canon R6, or a Nikon Z6II, but I'm having too much fun with my Sony A7IV right now to worry about those what ifs. This is a really good camera. If you've got the budget for it, I think you'll be pleased with what you can accomplish with it.
The A7 IV will quickly pay for itself if you use it for professional portraiture work. Customers love their photos taken on the A7 IV. It's so good I bought a second one to replace my aging Sony A7R III, which recently had issues working with some 3rd party lenses such as Samyang and Tamron's offerings.The Eye AF is amazing and crucial in getting the perfect shot and having a nice focus on the subject's eye. It also works wonders if you use it to take photos of your fav pets. Eye AF for animals works great for cats and dogs and is okay for some birds as the AI doesn't recognize some of the more exotic animals.I bought it in open box condition from B&H and it arrived in perfect condition. I think the only reason it was an open box was that the packaging was ... MoreThe A7 IV will quickly pay for itself if you use it for professional portraiture work. Customers love their photos taken on the A7 IV. It's so good I bought a second one to replace my aging Sony A7R III, which recently had issues working with some 3rd party lenses such as Samyang and Tamron's offerings.The Eye AF is amazing and crucial in getting the perfect shot and having a nice focus on the subject's eye. It also works wonders if you use it to take photos of your fav pets. Eye AF for animals works great for cats and dogs and is okay for some birds as the AI doesn't recognize some of the more exotic animals.I bought it in open box condition from B&H and it arrived in perfect condition. I think the only reason it was an open box was that the packaging was slightly damaged.The only complain I have is the LCD tilting mechanism is not so good for still photography (they have improved the design on the A7R V). And the LCD and EVF resolution is rather low for close examination of the work on the spot.All in all, highly recommended for both still and video work.
| General | |
| Product Type | Digital camera - 4K - mirrorless system |
| Lens Included | FE 28-70mm OSS lens |
| Sensor Resolution | 33.0 Megapixel |
| Optical Sensor Type | Exmor R CMOS |
Sony A7 IV Mirrorless Camera with 28-70mm Lens
Discover the next-generation of full-frame mirrorless cameras with the Sony A7 Mark IV. Featuring a 33MP Exmor R CMOS sensor, advanced BIONZ XR image processing engine, and 759 phase-detection AF points, this camera delivers exceptional image quality. Experience real-time Eye AF for humans, animals, and birds in both stills and movie mode. Record 4K video at 60p in Super35 format with 10-bit 4:2:2 colour all-Intra. The Alpha 7 IV also offers S-Cinetone and S-Log 3 colour science, a digital audio interface, and a dedicated Still/Movie/SQ dial. Its 3.68 million-dot OLED Quad-VGA viewfinder offers a high 120fps, while the side opening vari-angle LCD screen allows for versatile shooting angles. Stream live in 4K at 15p or use the camera as a webcam with a simple USB connection. The Alpha 7 IV builds upon the advanced features of the Alpha 7S III and Alpha 1, offering excellence in imaging quality and powerful movie recording features, all in an intuitive design.
Discover the next-generation of full-frame mirrorless cameras with the Sony A7 Mark IV. Featuring a 33MP Exmor R CMOS sensor, advanced BIONZ XR image processing engine, and 759 phase-detection AF points, this camera delivers exceptional image quality. Experience real-time Eye AF for humans, animals, and birds in both stills and movie mode. Record 4K video at 60p in Super35 format with 10-bit 4:2:2 colour all-Intra. The Alpha 7 IV also offers S-Cinetone and S-Log 3 colour science, a digital audio interface, and a dedicated Still/Movie/SQ dial. Its 3.68 million-dot OLED Quad-VGA viewfinder offers a high 120fps, while the side opening vari-angle LCD screen allows for versatile shooting angles. Stream live in 4K at 15p or use the camera as a webcam with a simple USB connection. The Alpha 7 IV builds upon the advanced features of the Alpha 7S III and Alpha 1, offering excellence in imaging quality and powerful movie recording features, all in an intuitive design.
Discover the next-generation of full-frame mirrorless cameras with the Sony A7 Mark IV. Featuring a 33MP Exmor R CMOS sensor, advanced BIONZ XR image processing engine, and 759 phase-detection AF points, this camera delivers exceptional image quality. Experience real-time Eye AF for humans, animals, and birds in both stills and movie mode. Record 4K video at 60p in Super35 format with 10-bit 4:2:2 colour all-Intra. The Alpha 7 IV also offers S-Cinetone and S-Log 3 colour science, a digital audio interface, and a dedicated Still/Movie/SQ dial. Its 3.68 million-dot OLED Quad-VGA viewfinder offers a high 120fps, while the side opening vari-angle LCD screen allows for versatile shooting angles. Stream live in 4K at 15p or use the camera as a webcam with a simple USB connection. The Alpha 7 IV builds upon the advanced features of the Alpha 7S III and Alpha 1, offering excellence in imaging quality and powerful movie recording features, all in an intuitive design.
Discover the next-generation of full-frame mirrorless cameras with the Sony A7 Mark IV. Featuring a 33MP Exmor R CMOS sensor, advanced BIONZ XR image processing engine, and 759 phase-detection AF points, this camera delivers exceptional image quality. Experience real-time Eye AF for humans, animals, and birds in both stills and movie mode. Record 4K video at 60p in Super35 format with 10-bit 4:2:2 colour all-Intra. The Alpha 7 IV also offers S-Cinetone and S-Log 3 colour science, a digital audio interface, and a dedicated Still/Movie/SQ dial. Its 3.68 million-dot OLED Quad-VGA viewfinder offers a high 120fps, while the side opening vari-angle LCD screen allows for versatile shooting angles. Stream live in 4K at 15p or use the camera as a webcam with a simple USB connection. The Alpha 7 IV builds upon the advanced features of the Alpha 7S III and Alpha 1, offering excellence in imaging quality and powerful movie recording features, all in an intuitive design.
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The lowest price for Sony A7 IV Mirrorless Camera with 28-70mm Lens right now is $2,499.95 at BIG W, compared across 15 retailers.
The all-time low was $2,260.32 on 25 Apr 2026 — today's price is 11% above the lowest ever. That's a little above the best price we've seen.
Prices last updated 7 June 2026.
