Sony Bravia 8 K-77XR80 - 77" Diagonal Class (76.7" Viewable) OLED TV - Smart TV - Google TV - 4K UHD (2160p) 3840 x 2160 - HDR - Self-Lit OLED - Dark Silver, Vibration Finish
Discover the Sony Bravia 8 K-77XR80, a television that redefines home entertainment with its impressive 77-inch OLED display, delivering high-quality 4K UHD clarity and HDR-enhanced visuals. This Smart TV not only brings your favorite content to life with vivid colors and deep contrasts but also offers convenient connectivity options, including Wi-Fi and LAN, for easy access to Internet video playback. With VESA compatibility for wall mounting and an included tabletop stand, this TV fits perfectly in any space. The eco-friendly auto on/off feature and the inclusion of a user-friendly remote control make the Sony Bravia 8 K-77XR80 a smart choice for those seeking a high-quality viewing experience.
Discover the Sony Bravia 8 K-77XR80, a television that redefines home entertainment with its impressive 77-inch OLED display, delivering high-quality 4K UHD clarity and HDR-enhanced visuals. This Smart TV not only brings your favorite content to life with vivid colors and deep contrasts but also offers convenient connectivity options, including Wi-Fi and LAN, for easy access to Internet video playback. With VESA compatibility for wall mounting and an included tabletop stand, this TV fits perfectly in any space. The eco-friendly auto on/off feature and the inclusion of a user-friendly remote control make the Sony Bravia 8 K-77XR80 a smart choice for those seeking a high-quality viewing experience.
Discover the Sony Bravia 8 K-77XR80, a television that redefines home entertainment with its impressive 77-inch OLED display, delivering high-quality 4K UHD clarity and HDR-enhanced visuals. This Smart TV not only brings your favorite content to life with vivid colors and deep contrasts but also offers convenient connectivity options, including Wi-Fi and LAN, for easy access to Internet video playback. With VESA compatibility for wall mounting and an included tabletop stand, this TV fits perfectly in any space. The eco-friendly auto on/off feature and the inclusion of a user-friendly remote control make the Sony Bravia 8 K-77XR80 a smart choice for those seeking a high-quality viewing experience.
Discover the Sony Bravia 8 K-77XR80, a television that redefines home entertainment with its impressive 77-inch OLED display, delivering high-quality 4K UHD clarity and HDR-enhanced visuals. This Smart TV not only brings your favorite content to life with vivid colors and deep contrasts but also offers convenient connectivity options, including Wi-Fi and LAN, for easy access to Internet video playback. With VESA compatibility for wall mounting and an included tabletop stand, this TV fits perfectly in any space. The eco-friendly auto on/off feature and the inclusion of a user-friendly remote control make the Sony Bravia 8 K-77XR80 a smart choice for those seeking a high-quality viewing experience.
in 4 offers
The lowest price for Sony Bravia 8 K-77XR80 - 77" Diagonal Class (76.7" Viewable) OLED TV - Smart TV - Google TV - 4K UHD (2160p) 3840 x 2160 - HDR - Self-Lit OLED - Dark Silver, Vibration Finish right now is $4,488.00 at West Coast Hifi, compared across 4 retailers.
The all-time low was $1,020.40 on 5 June 2026 — today's price is 340% above the lowest ever. It has been notably cheaper before — worth setting a price alert.
Prices last updated 24 July 2026.
Last updated at 24/07/2026 20:22:32
Sony 77" BRAVIA 8 XR Processor OLED 4K Ultra HD HDR Google TV
Free delivery
- Sony (Refurbished K77XR80 BRAVIA 8 77 inch 4K HDR Smart OLED TV 2024 Bundle with 2 YR CPS Enhanced Protection Pack (Renewed)
Delivery between 31 July – 3 Aug $29
SONY BRAVIA 8 77" XR OLED 4K GOOGLE TV
Free delivery
Sony 77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation 5 (K-77XR80)
Delivery between 29 July – 2 Aug $15.52
| General | |
| Product Type | OLED TV - Smart TV |
| Diagonal Class | 77" |
| Diagonal Size | 76.7" |
| Model Year | 2024 |
Sony 77" BRAVIA 8 XR Processor OLED 4K Ultra HD HDR Google TV
Free delivery
- Sony (Refurbished K77XR80 BRAVIA 8 77 inch 4K HDR Smart OLED TV 2024 Bundle with 2 YR CPS Enhanced Protection Pack (Renewed)
Delivery between 31 July – 3 Aug $29
SONY BRAVIA 8 77" XR OLED 4K GOOGLE TV
Free delivery
Sony 77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation 5 (K-77XR80)
Delivery between 29 July – 2 Aug $15.52
| General | |
| Product Type | OLED TV - Smart TV |
| Diagonal Class | 77" |
| Diagonal Size | 76.7" |
| Model Year | 2024 |
