The rapid transition to HD programming in broadcasting and postproduction has introduced a tremendous demand for an entry-level path into the HD world. Sony's response to this demand is the HVR-Z1U Digital HD Video Camera Recorder - a compact and cost-effective HD camcorder that builds on the market-acclaimed DVCAM recorders. The HVR-Z1U camcorder adopts the all-new, 1/4-inch HD format - the HDV 1080i specification of the HDV format. Combined with three high-resolution 1/3-inch type mega pixel CCDs, the HVR-Z1U captures and plays back 1080i HD signals, while maintaining the DVCAM/DV recording and playback capabilities provided on current Sony DVCAM models. What's more, the HVR-Z1U offers a down-conversion capability of its 1080i recordings. These features allow the HVR-Z1U to be active immediately in current SD systems, while also providing a step-by-step migration to the HD world - operators can continue to acquire in DVCAM or DV, and switch to the HDV as needed, or acquire in HDV 1080i from the start and use the down-conversion capability as required. In addition to a unique camcorder body design and with its multitude of camera features, the HVR-Z1U offers maximum operability in the field, as well as opening up a new range of opportunities for creative shooting. Combining these features with the HD picture quality that HDV format provides, the HVR-Z1U becomes an exciting acquisition tool for a variety of applications today and tomorrow - from video journalism, wedding and event videography, corporate and training productions, and digital movie-making, up to broadcast newsgathering. Offered at a price tag comparable to Sony DVCAM camcorders, the HVR-Z1U paves the way into cost-effective but uncompromised HD program production.