A highly-pigmented, liquid lipstick that's weightless on the lips and delivers long-lasting coverage. What it doesThis creamy, full-coverage lip color provides intense hydration with bold, long-lasting pigment that stays put for up to 12 hours of continuous wear. Featuring an array of matte, satin and shimmer shades, this lip formula imparts a comfortable texture that feels lightweight on lips, and its color-rich formula does not bleed or transfer. Enriched with vitamin E and avocado oil, Stay All DayE Liquid Lipstick hydrates and softens lips so they look and feel beautiful.