The 9th edition of Strategic Management offers comprehensive coverage of all the core areas of business strategy with a strong global perspective. Key features: Balanced coverage of prescriptive and emergent models of strategic management. Application of strategic theory to new areas including technology and innovation strategy, sustainability and green strategy, entrepreneurial strategy and public sector strategy. Range of tools within the book and online to support your learning including key strategic principles, strategic project ideas, critical reflections, questions and further reading. Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London.