Sukin Purely Ageless Intensive Firming Serum is a light gel-cream rich in natural actives, which will gently firm, refine and leave skin feeling smooth. Argan oil, açai and goji fruit extracts work to reduce the signs of ageing and cocoa butter to lock in moisture to help protect skin from environmental conditions. Sukin's new Purely Ageless anti-oxidant rich range works with nature to capture the best in innovative actives, for the best in gentle anti-ageing care, balance and purely ageless beauty. Purely Ageless is specifically created for the more mature skin, with actives of Argan Oil, naturally rich in EFA's (essential fatty acids) to help revitalise tired, dehydrated skin, along with Goji and Acai extracts, potent anti-oxidants enriched with phytonutrients to help preserve skin collagen, promoting a radiant and youthful complexion. Native to Morocco, the rare argan tree produces kernels potent in nourishing actives including EFA (essential fatty acids), linoleic acid and Vitamin E to help boost skin renewal. The amazing properties of argan oil make it an ideal active in anti-ageing. Rich in anti-oxidants, argan oil helps combat dehydration, scarring and damaged cells, revitalising the pores and leaving the skin feeling soft and smooth. Furthermore, argan oil is known for boosting collagen and elastin in cells which helps to leave the skin feeling firm and youthful. Argan oil has a significant effect on the appearance of skin tissue affected by conditions such as eczema and alleviates inflammation agitated by such conditions.