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L'Oreal Superior Preference Soft Black 3
L'Oreal Superior Preference Soft Black 3
L'Oreal Superior Preference Soft Black 3
L'Oreal Superior Preference Soft Black 3
L'Oreal Superior Preference Soft Black 3
L'Oreal Superior Preference Soft Black 3
L'Oreal Superior Preference Soft Black 3
L'Oreal Superior Preference Soft Black 3
L'Oreal Superior Preference Soft Black 3
L'Oreal Superior Preference Soft Black 3
L'Oreal Superior Preference Soft Black 3
L'Oreal Superior Preference Soft Black 3
L'Oreal Superior Preference Soft Black 3
L'Oreal Superior Preference Soft Black 3
L'Oreal Superior Preference Soft Black 3

L'Oreal Superior Preference Soft Black 3

(22,853 reviews)

Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Suprme Conditioner formulated with golden camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Because You're Worth It.

Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Suprme Conditioner formulated with golden camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Because You're Worth It.

$36.11 - $46.80

in 2 offers

L'Oreal Superior Preference Soft Black 3

$36.11

(22,853 reviews)

Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Suprme Conditioner formulated with golden camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Because You're Worth It.

Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Suprme Conditioner formulated with golden camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Because You're Worth It.

Price comparison

Last updated at 20/06/2025 01:52:23

Storkz

$36.11

+ $21.05 delivery

Go to store

desertcart.com.au

$46.80

Go to store

Joom

$167.62

available 8 days ago

Low stock

See 12 more history offers

Ubuy

$48.00

available 12 days ago

Low stock

femallura.com

$42.21

available 2 months ago

Low stock

zabiva.com

$39.72

available 4 months ago

Low stock

Fash Brands

$105.76

available 4 months ago

Low stock

GoSupps.com

$56.07

available 4 months ago

Low stock

Kogan.com

$92.88

available 8 months ago

Low stock

Matt Blatt

$92.88

available 8 months ago

Low stock

Dick Smith AU

$92.88

available 8 months ago

Low stock

Haircare Megastore AU

$54.00

available 9 months ago

Low stock

iHerb

$31.37

available 10 months ago

Low stock


cashrewards

5% cashback

Fruugo Australia

$59.00

available 10 months ago

Low stock

Zabiva.com

$63.45

available almost 2 years ago

Low stock

Price history

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Price history

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Specification

General
Units in Package1
DirectionsImportant: Follow the usage advisory. Read and follow the insert. Store between 50 degrees F and 80 degrees F.
IngredientsColor Gel: Aqua/Water/Eau, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, p-Phenylenediamine, Pentasodium Pentetate, Ammonium Acetate, Parfum/Fragrance, Resorcinol, Ammonium Thiolactate, Erythorbic Acid, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, M-Aminophenol, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCl, Alpha-Isomethyl Ionone, Eugenol, 2.4-Diaminophenoxyethanol HCl, Linalool, Citronellol. Color Optimizing Creme: Aqua/Water/Eau, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide MEA, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid. Care Supreme Conditioner: Aqua/Water/Eau, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax/Cire De Candelilla, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Alcohol Denat., Lecithin, Tocopherol, Sodium PCA, Oleth-10, PPG-5-Ceteth-20, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Dihydrochloride, Limonene, Camelina Sativa Oil/Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Parfum/Fragrance, Geraniol, Disodium Cocoamphodipropionate, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal.
WarningsUsage Advisory: Haircolor can cause an allergic reaction. Haircolor can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, you must follow these precautions: Do not use if: You have already had a reaction to a haircolor product; You have a sensitive, itchy or damaged scalp. If you have a tattoo, the risks of allergic reaction may be increased. Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time. Avoid contact of this product with eyes and skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over compound henna or progressive color. Wait at least 14 days after bleaching, relaxing or perming before coloring. Keep product out of the reach of children. Do not apply on children. This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; To do so may cause blindness.

Price comparison

Updated 1 day ago
Storkz

$36.11

+$21.05 delivery
desertcart.com.au

$46.80

Joom

$167.62

Low Stock

See 12 more history offers

Ubuy

$48.00

Low Stock
femallura.com

$42.21

Low Stock
zabiva.com

$39.72

Low Stock
Fash Brands

$105.76

Low Stock
GoSupps.com

$56.07

Low Stock
Kogan.com

$92.88

Low Stock
Matt Blatt

$92.88

Low Stock
Dick Smith AU

$92.88

Low Stock
Haircare Megastore AU

$54.00

Low Stock
iHerb

$31.37

Low Stock

cashrewards

5% cashback

Fruugo Australia

$59.00

Low Stock
Zabiva.com

$63.45

Low Stock

Price history

​
​

Price history

​
​

Specification

General
Units in Package1
DirectionsImportant: Follow the usage advisory. Read and follow the insert. Store between 50 degrees F and 80 degrees F.
IngredientsColor Gel: Aqua/Water/Eau, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, p-Phenylenediamine, Pentasodium Pentetate, Ammonium Acetate, Parfum/Fragrance, Resorcinol, Ammonium Thiolactate, Erythorbic Acid, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, M-Aminophenol, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCl, Alpha-Isomethyl Ionone, Eugenol, 2.4-Diaminophenoxyethanol HCl, Linalool, Citronellol. Color Optimizing Creme: Aqua/Water/Eau, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide MEA, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid. Care Supreme Conditioner: Aqua/Water/Eau, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax/Cire De Candelilla, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Alcohol Denat., Lecithin, Tocopherol, Sodium PCA, Oleth-10, PPG-5-Ceteth-20, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Dihydrochloride, Limonene, Camelina Sativa Oil/Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Parfum/Fragrance, Geraniol, Disodium Cocoamphodipropionate, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal.
WarningsUsage Advisory: Haircolor can cause an allergic reaction. Haircolor can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, you must follow these precautions: Do not use if: You have already had a reaction to a haircolor product; You have a sensitive, itchy or damaged scalp. If you have a tattoo, the risks of allergic reaction may be increased. Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time. Avoid contact of this product with eyes and skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over compound henna or progressive color. Wait at least 14 days after bleaching, relaxing or perming before coloring. Keep product out of the reach of children. Do not apply on children. This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; To do so may cause blindness.