Swatch was founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. The brand was built in response to the ‘quartz crisis’ of the 1970s. The majority of the brand’s watches use precise and reliable quartz movements, ensuring that they are affordable and high-quality. Swatch creates fun, colourful and budget-friendly timepieces in a huge variety of styles. There is a perfect Swatch model for everyone due to the brand’s large portfolio with a multitude of designs. Core Features of Swatch Watches: Swatch is famous for its fun and colourful designs. The watches tend to be bold, statement pieces. The brand creates high-quality, yet very affordable, timepieces. Swatch watches are all powered by precise and reliable movements. The majority of the brand’s watches are powered by a quartz movement, but some are powered by automatic movements. The watches all have a level of water resistance that makes them suitable and practical for everyday wear. Model Specifications SO29J702: This watch is part of the Pride 2023 collection. The watch features a yellow dial with pale lemon accents such as the outer track ring. The dial exhibits black Arabic numeral indices, black chunky hour and minute hands, and a slim pale lemon second hand. Other functions on the watch include a weekday and date display at 3 o'clock. The minute hand reads SUNLIGHT which is the meaning behind the yellow colour of the Pride flag. A yellow case made from bio-sourced material frames the dial. It measures 41 mm in diameter and 9.85 mm in thickness. This watch is fastened using a yellow silicone strap that fastens with a yellow plastic buckle. As an added detail, it features a rainbow loop. This model is splash resistant and should not be submerged in water.