A groundbreaking examination of human perception, reality, and the evolutionary schism between the two. In The Case Against Reality, cognitive scientist Donald Hoffman says no-our visual perceptions are not a window on reality, but are interfaces constructed by natural selection. Using thirty years of his own research, as well as others' work in evolutionary biology, game theory, neuroscience, computer science, information theory, and philosophy, Hoffman proves that evolution has shaped our perceptions into illusions. The sensory simplifications that once maximized our performance and reproductive fitness are now impressions that can be manipulated by marketing and design. Hoffman is a Full Professor of Cognitive Sciences at the University of California, Irvine. He is the author Visual Intelligence(Norton, 1998), as well as over one hundred scholarly articles on various aspects of human perception and cognition. He received a Distinguished Scientific Award of the American Psychological Association for early career research into visual perception, the Rustum Roy Award of the Chopra Foundation, and the Troland Research Award of the US National Academy of Sciences. (2015) has been viewed over 2.5 million times.
A groundbreaking examination of human perception, reality, and the evolutionary schism between the two. In The Case Against Reality, cognitive scientist Donald Hoffman says no-our visual perceptions are not a window on reality, but are interfaces constructed by natural selection. Using thirty years of his own research, as well as others' work in evolutionary biology, game theory, neuroscience, computer science, information theory, and philosophy, Hoffman proves that evolution has shaped our perceptions into illusions. The sensory simplifications that once maximized our performance and reproductive fitness are now impressions that can be manipulated by marketing and design. Hoffman is a Full Professor of Cognitive Sciences at the University of California, Irvine. He is the author Visual Intelligence(Norton, 1998), as well as over one hundred scholarly articles on various aspects of human perception and cognition. He received a Distinguished Scientific Award of the American Psychological Association for early career research into visual perception, the Rustum Roy Award of the Chopra Foundation, and the Troland Research Award of the US National Academy of Sciences. (2015) has been viewed over 2.5 million times.
in 2 offers
A groundbreaking examination of human perception, reality, and the evolutionary schism between the two. In The Case Against Reality, cognitive scientist Donald Hoffman says no-our visual perceptions are not a window on reality, but are interfaces constructed by natural selection. Using thirty years of his own research, as well as others' work in evolutionary biology, game theory, neuroscience, computer science, information theory, and philosophy, Hoffman proves that evolution has shaped our perceptions into illusions. The sensory simplifications that once maximized our performance and reproductive fitness are now impressions that can be manipulated by marketing and design. Hoffman is a Full Professor of Cognitive Sciences at the University of California, Irvine. He is the author Visual Intelligence(Norton, 1998), as well as over one hundred scholarly articles on various aspects of human perception and cognition. He received a Distinguished Scientific Award of the American Psychological Association for early career research into visual perception, the Rustum Roy Award of the Chopra Foundation, and the Troland Research Award of the US National Academy of Sciences. (2015) has been viewed over 2.5 million times.
A groundbreaking examination of human perception, reality, and the evolutionary schism between the two. In The Case Against Reality, cognitive scientist Donald Hoffman says no-our visual perceptions are not a window on reality, but are interfaces constructed by natural selection. Using thirty years of his own research, as well as others' work in evolutionary biology, game theory, neuroscience, computer science, information theory, and philosophy, Hoffman proves that evolution has shaped our perceptions into illusions. The sensory simplifications that once maximized our performance and reproductive fitness are now impressions that can be manipulated by marketing and design. Hoffman is a Full Professor of Cognitive Sciences at the University of California, Irvine. He is the author Visual Intelligence(Norton, 1998), as well as over one hundred scholarly articles on various aspects of human perception and cognition. He received a Distinguished Scientific Award of the American Psychological Association for early career research into visual perception, the Rustum Roy Award of the Chopra Foundation, and the Troland Research Award of the US National Academy of Sciences. (2015) has been viewed over 2.5 million times.
Last updated at 28/09/2024 10:33:38
Go to store
See 1 more history offers
available about 1 month ago
Low stock
Updated 1 day ago
See 1 more history offers