The Design of Everyday Things is a book about cognition and usability by Donald Norman. Summary of the Book Don Norman is the world’s leading authority on user-centric design. In this book, he explains why designers must always keep the end user in mind when designing anything from doors to computers. He explains how products must be designed by considering how they communicate with their users. This conduit of communication is what needs to be optimized to achieve a perfect design. When an objects malfunction, the fault doesn’t lie with the user, but with the design. All designs must cater to the users, and they must provide intuitive guidance for them to use the products naturally. Incorporating behavioral psychology, ergonomics, and design practice, this book is a definite read for all people who design things which are meant to be used by others, be it a chair or an airplane. About Donald Norman Don Norman is an American academic known for his expertise in cognitive science, design and usability engineering. He has also written Living with Complexity. Norman is a Professor Emeritus of Cognitive Science at the University of California, San Diego and spends two months a year as a Distinguished Visiting Professor at the Korea Advanced Institute of Science & Technology.