- Marketing activity is focused on visibility in-store and online - Pre-publication mailings to special interest media, national and regional magazines, - Major focus on gift, travel, tourist sector - Mailings and promotion to Museums and galleries and local exhibitions. A stunning new edition with deluxe cover treatments, ribbon markers, luxury endpapers and gilded edges. The unabridged text is accompanied by a Glossary of Victorian and Literary terms produced for the modern reader. Also includes the Second Jungle Book. Arguably his best known work, Rudyard Kipling's The Jungle Book is a classic for the ages. First published in 1894, this collection of fables has captured the imagination of children for generations. Many of the stories follow the adventures of Mowgli, the 'man-cub' raised by wolves, and his companions Baloo the bear and Bagheera the panther as they explore the jungle and face off against foes such as the fearsome tiger Shere Khan. The FLAME TREE COLLECTABLE CLASSICS are chosen to create a delightful and timeless home library.