Featuring IntelliFlex Bristles. The magic of The Wet Brush is in the specially formulated IntelliFlex bristles. IntelliFlex bristles are thin, strong and very flexible. They have adaptable flexibility - flexible on one stroke and firm on the next.SofTips for Gentle Styling. SofTips, our exclusive poly tips are "twice-dipped" ultra soft and guaranteed not to fall off. This special process ensures that they are soft, full and permanent. Extremely gentle and aide in the prevention of hair loss and ideal for sensitive scalps.Gentle and soft stroke after stroke. The adaptive flexibility of IntelliFlex combined with the gentle SofTips eliminates all tugging, tearing, pulling and ripping. No split ends, no hair loss. It provides healthy brushing and detangling, creating the perfect transition from wash to style.