Are you looking for a really long lasting lipstick? You just found. The perfect starter pack of six basic shades in a smaller package that is also suitable for travel. The matte color in liquid form will stay with you throughout the day and will not betray you. Not tested on animals. No parabens. TheBalm is an American brand of decorative cosmetics. It emphasizes clean, affordable and high quality products. TheBalm has been inspiring its clients since 2004 and provides them with everything they need to feel perfect and confident anytime, anywhere and in just a few minutes.