TheoriePurple Sage Brightening Shampoo is a blonde shampoo for blondes and silver hair. This blonde shampoo brightens and restores beautiful natural tones to blonde and silver hair while smoothing frizz and restoring bounce and resilience. Infused with keratin to seal pores and reverse damage, grapeseed oil and helichrysum extract to revitalize hair texture, smooth away frizz and restore bounce and resilience. Hair will be stronger, smoother and full of dazzling radiance. Directions: Saturate hair with this brightening shampoo and work into lather, rinse thoroughly. For greatest colour, toning and conditioning results, use with Purple Sage Brightening Conditioner and adjust frequency of use based on discoloration level. Brightens and restores beautiful natural tones to blonde and silver hair. Smoothes frizz and restores bounce and resilience. Infused with keratin to seal pores and reverse damage. Hair will be stronger, smoother and full of dazzling radiance.