Timex, as a brand, has fundamentally redefined what it means to manufacture and sell watches. Bringing an affordable and mass-produced watch to the market, their innovations have historically eased the price for everyday folks making convenient timekeeping accessible for more than a century. Although they’re a household name now, Timex had to put in some serious leg work to establish itself so well in wristwatch culture. With 165 years worth of history, the scope and evolution of Timex as an existing entity is impressive and didn’t always involve wristwatches. In fact, in order to survive in an ever changing world both culturally and technologically Timex wore many faces to get where it is today.