Just like when they were in mummy's tummy, our swaddle products help newborn babies to feel both cosy and secure to improve the quality of their natural sleep. wrapping or swaddling baby with their arms inside super soft fabric helps mimic the closeness of the womb and suppresses the startle reflex which can wake babies up, meaning newborns (and mums and dads) enjoy more sleep. this easy-to-use snuggle combines the comfort of swaddling with the ease-of-use of a baby sleep bag. easy to use with no complicated wrapping, the super soft fabric creates a snuggly swaddle and allows you to choose whether your child sleeps arms in or arms out, making it the perfect sleepwear when your little one is happy to self soothe.