Briefs by Tommy Hilfiger, Soft-touch stretch fabric, Elasticated waistband with branding, Three pack, Form-fitting design. Thomas Jacob Hilfiger founded his eponymous label Tommy Hilfiger in 1985, expanding the line to include clothing, accessories, luggage and fragrance. Known for his classic American outlook and signature 'preppy with a twist' aesthetic, Tommy Hilfiger's timeless red, white and blue logo is seen across an edit of accessories, sunglasses and underwear.