This Products is: Gluten free. Vegan. Halal. Kosher. Fresh. Doing good everyday since 1970. Natural. Flouride free. Whitens teeth (With regular brushinghelps prevent plaque and tartar build up and removes surface stains. Use regularly do good often). Freshens breath. Fight tartar (With regular brushinghelps prevent plaque and tartar build up and removes surface stains. Use regularly do good often). Beyond making effective products Tom and Kate created Tom's of Maine to be a force for good and that still drives us today! Do good every with Tom's. Brush away plaque (With regular brushinghelps prevent plaque and tartar build up and removes surface stains. Use regularly do good often) and gently whiten your teeth by removing surface stains with our antiplaque & whitening toothpaste. It fights tartar build up with regular brushing and has a refreshing natural flavor you'll love. Like all Tom's marine products it's free from artificial flavors and sweeteners and has not been tested on animals. Enjoy! You will find every ingredient’s purpose and source there too. Certified B Corporation. 10% profits to charity. Certified good guys. Certified 100% recycled paperboard. Not tested on animals. No animal testing. Peta: Animal test-free. The first of its kind recyclable tube. Your community may not yet accept tubes for recycling. Check locally.