Toni & Guy Purple Shampoo 250mL fights against brassy hair tones and brightens bleached hair. The violet dye helps colour correct copper hair tones, and helps keep your hair vibrant and shiny. Massage onto wet hair from root to tip. Leave the shampoo in your hair for 2-5 minutes and rinse thoroughly. For greater results, apply before Toni&Guy Purple Conditioner. Born in London from a devout love of fashion, TONI&GUY products are inspired by catwalk looks and are used backstage to create standout hair looks for London’s most exciting fashion designers. TONI&GUY celebrates individuality, empowering you to express your style through hair and fashion and to create your look from the hair down. With presence backstage at some of the most exciting fashion shows, and with the 4 fabulous style collections infused with backstage know-how; Casual, Classic, Glamour & Creative, TONI&GUY Hair Meet Wardrobe promises to take your style to a whole new level. Looking for hair style inspiration? If you enjoyed using this product, please share a review. Strengthen, refresh, hydrate, nourish or moisturise with our wide range of hair care products.