True Love by Arden was launched in 1994. True love is classified as a refreshing, gentle, floral fragrance. This feminine and oriental scent possesses a blend of lotus, iris and jasmine, accompanied by the distinct scent of sandalwood and musk with notes of apricot, peach, freesia and lily of the valley. True Love is recommended for daytime wear. Elizabeth Arden is an American fragrance, skincare and cosmetics company started by Canadian entrepreneur Florence Nightingale Graham in 1910. Graham used Elizabeth Arden as her professional name as well as the name of her company. The company’s initial focus was on skincare and cosmetics, and they opened the first Red Door spa in Manhattan, soon expanding to major cities around the world as their empire grew. Elizabeth Arden was an innovator in the field of women’s cosmetics, introducing eye makeup to American women and pioneering the “makeover.” The company’s first fragrance was Blue Grass, introduced in 1934. The company continues to produce cosmetics and skincare, but has changed its focus to fragrances, issuing a long list of scents under its own name brand, as well as scents under the brand names of designers and celebrities. There are currently over 30 fragrances in the collection.