Eli & Ali was started by the parents of two young children who were looking for a new, cleaner & safer way to apply diaper rash creams & ointments while avoiding cross-contamination caused by applying by hand. Thoughtfully designed to keep the greasy residue off your fingers while saving precious time. Tush Swiper is the cleaner, stress-free alternative to wipes, diaper wands & bum brushes. Provides direct application from tip to skin for the perfect coat & no wasted cream. The compact size is perfect for travel & your on-the-go lifestyle. Perfect to toss in your purse, baby bag or backpack. Always designed with safety in mind, the Tush Swiper enables you to keep one hand on baby during diaper changes & away from the greasy mess. A great gift idea for baby showers, Moms-to-be & all parents who face the daily challenges of changing their baby!