Developed specifically for mature hair, Age Beautiful has been formulated using selected key ingredients proven to fight the 5 signs of ageing hair. Thinning - See and feel instantly fuller and thicker hair. Coarse + wiry hair - Dramatically softer and more manageable hair. Turning grey - 100% grey coverage for up to 8 weeks. Dryness - Significantly more conditioned hair . Dullness - Visibly more radiant and shiny hair. Age Beautiful is an oxidative colour and requires a developer. Please refer to our products to find the developers.