Front panel backed with foam padding for added comfort UA Threadborne Microthread fabric provides sustained stretch & breathability Built-in HeatGear sweatband wicks away sweat to keep you cool & dry Stretch construction provides a comfortable fit Embroidered logos It's pretty clear Under Armour is proud of its logo. It wouldn't sit front and centre of this cap otherwise. Made with a classic pre-curved visor and a built-in HeatGear sweatband - so it keeps you cool on those long runs - its panelled front is disrupted by branded embroidery. What's more? Its micro-thread fabric means it sits comfy up top all day long.