Under Armour's vision is to inspire you with performance solutions you never knew you needed and can't imagine living without. After delivering on the keep-you-cool promise of HeatGear with the first T-shirt, Under Armour introduced its now-famous ColdGear fabric, which keeps athletes warm, dry, and light in cold conditions, and then AllSeasonGear, which keeps athletes comfortable between the extremes. Under Armour further cemented its reputation for relentless innovation by developing Charged Cotton, a fabric that dries faster than regular cotton, but feels just as soft and comfortable. The Under Armour footwear line has truly reshaped the athletic footwear industry with cutting edge technology and innovation. Built for performance. Under Armour makes things that make you legendary. UA are proud advocates for equality, justice, and opportunity for all.