The Veja brand is the absolute pioneer on the world market for sustainably and fairly produced sneakers. For example, they only use fair trade rubber for the soles and fair trade organic cotton for the lining. If there are parts of the shoes that are made of plastic, this plastic is obtained from recycled plastic bottles. The shoes are then sewn in a modern factory in Brazil. B-Mesh is made from 100% recycled polyester, which is obtained from recycled plastic bottles that are shredded into flakes in a Brazilian factory and then processed into fibres. It takes three plastic bottles to make one pair of Veja. B-Mesh is a lightweight, breathable and water-repellent fabric.