Hydrates. Nourishes. Repairs. Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas. Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimising polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants. IDEAL FOR: A broad range of soft waves to highly textured curl patterns. Safe for colour-treated and chemically treated hair.