Formulated with our first-of-its-kind Alpha Keratin 60ku, Virtue Recovery Shampoo and Recovery Conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. WHAT IT IS: A rich, creamy conditioner that glides through the hair for a silky rinse out. FRAGRANCE: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods. For all hair types, especially hair that's damaged or in need of extra care. Safe for color-treated and chemically treated hair. Free of sulfates, parabens, phthalates, synthetic colors and dyes. Gluten free. Cruelty free. Formulated with our first-of-its-kind Alpha Keratin 60ku, Virtue Recovery Shampoo and Recovery Conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Virtue is a premium hair care brand that launched in 2017. It’s the first & only hair care to use keratin protein derived from human hair.Alpha Keratin 60ku,a newly-patented protein has power to undo damage,thus with healthy hair.