Buy wisely
Buy wiselyBuy wisely
For RetailersFor developers
  1. Home
  2. Electronics
  3. Computers
  4. Computer components
  5. Computer Drives & Storage
  6. WD WD121PURP Purple Pro 3.5in 12TB 256MB
Buy wisely

BuyWisely is your one stop price comparison platform, delivering the best deals from over 20,000 online shops. We empower shoppers to make smart, cost-effective choices by offering transparent pricing, price history, and the latest deals across a broad range of products. With BuyWisely, your money goes further.

Popular Shops
JB Hi-Fi
The Good Guys
Harvey Norman
Appliances Online
Bing Lee
Kogan
Amazon
Officeworks
Contact Us
[email protected]
Affiliate Disclosure
Legal Information
Privacy Policy
Logos provided by Logo.dev
© 2026 BuyWisely•Price data powered by pricesAPI.io•Retailers: SellWisely.io
WD WD121PURP Purple Pro 3.5in 12TB 256MB
WD WD121PURP Purple Pro 3.5in 12TB 256MB
WD WD121PURP Purple Pro 3.5in 12TB 256MB
WD WD121PURP Purple Pro 3.5in 12TB 256MB
WD WD121PURP Purple Pro 3.5in 12TB 256MB
WD WD121PURP Purple Pro 3.5in 12TB 256MB
WD WD121PURP Purple Pro 3.5in 12TB 256MB
WD WD121PURP Purple Pro 3.5in 12TB 256MB
WD WD121PURP Purple Pro 3.5in 12TB 256MB
WD WD121PURP Purple Pro 3.5in 12TB 256MB
WD WD121PURP Purple Pro 3.5in 12TB 256MB
WD WD121PURP Purple Pro 3.5in 12TB 256MB
WD WD121PURP Purple Pro 3.5in 12TB 256MB

WD WD121PURP Purple Pro 3.5in 12TB 256MB

$499.00

(361 reviews)

WD Purple Pro drives are designed for new generations of high-end AI-enabled recorders, video analytics appliances, deep-learning servers and cloud solutions that can benefit from high-capacity storage with high performance and additional workload capability. WD Purple Pro drives feature AllFrame AI technology, which helps reduce frame loss, improve overall video playback, and not only enables recording of multiple streams per camera but also supports up to 32 AI streams per drive for deep learning analytics within the system. WD Purple Pro drives also feature enterprise-class performance, data integrity and drive reliability, especially in larger-scale systems and enclosures where operational vibration is present.

WD Purple Pro drives are designed for new generations of high-end AI-enabled recorders, video analytics appliances, deep-learning servers and cloud solutions that can benefit from high-capacity storage with high performance and additional workload capability. WD Purple Pro drives feature AllFrame AI technology, which helps reduce frame loss, improve overall video playback, and not only enables recording of multiple streams per camera but also supports up to 32 AI streams per drive for deep learning analytics within the system. WD Purple Pro drives also feature enterprise-class performance, data integrity and drive reliability, especially in larger-scale systems and enclosures where operational vibration is present.

WD WD121PURP Purple Pro 3.5in 12TB 256MB

(361 reviews)

WD Purple Pro drives are designed for new generations of high-end AI-enabled recorders, video analytics appliances, deep-learning servers and cloud solutions that can benefit from high-capacity storage with high performance and additional workload capability. WD Purple Pro drives feature AllFrame AI technology, which helps reduce frame loss, improve overall video playback, and not only enables recording of multiple streams per camera but also supports up to 32 AI streams per drive for deep learning analytics within the system. WD Purple Pro drives also feature enterprise-class performance, data integrity and drive reliability, especially in larger-scale systems and enclosures where operational vibration is present.

WD Purple Pro drives are designed for new generations of high-end AI-enabled recorders, video analytics appliances, deep-learning servers and cloud solutions that can benefit from high-capacity storage with high performance and additional workload capability. WD Purple Pro drives feature AllFrame AI technology, which helps reduce frame loss, improve overall video playback, and not only enables recording of multiple streams per camera but also supports up to 32 AI streams per drive for deep learning analytics within the system. WD Purple Pro drives also feature enterprise-class performance, data integrity and drive reliability, especially in larger-scale systems and enclosures where operational vibration is present.

$499.00 - $1,036.39

in 18 offers

The lowest price for WD WD121PURP Purple Pro 3.5in 12TB 256MB right now is $499.00 at PCByte AU, compared across 12 retailers.

The all-time low was $355.01 on 26 Feb 2026 — today's price is 41% above the lowest ever. It has been notably cheaper before — worth setting a price alert.

Prices last updated 10 June 2026.

Price comparison

Price data powered by pricesAPI.io

Last updated at 10/06/2026 12:37:35

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
PCByte AU

$499.00

Western Digital 12TB Purple Pro 7200RPM 3.5in SATA Hard Drive (WD121PURP)

Umart

$499.00

Western Digital 12TB Purple Pro 7200RPM 3.5in SATA Hard Drive (WD121PURP)

30-day returns

MSY

$499.00

Western Digital 12TB Purple Pro 7200RPM 3.5in SATA Hard Drive (WD121PURP)

30-day returns

MSY

$899.00

Western Digital 12TB Purple Pro 3.5in SATA 7200RPM Surveillance Hard Drive (WD122PURP)

30-day returns

Shopping Express

$629.00

WD Purple Pro Smart Video 12TB 7200 RPM 3.5" SATA Surveillance Hard Drive

7-day returns

NAS Marketplace

$655.00

WD Purple Pro 12TB WD122PURP 3.5" SATA HDD 7200RPM

Mwave Australia

$686.95

WD WD121PURP 12TB Purple Pro 3.5" SATA3 Surveillance Hard Drive

Mwave Australia

$918.95

WD WD122PURP 12TB Purple Pro 3.5" SATA3 Surveillance Hard Drive

eBay.com.au

$690.00

WD Purple Pro 12TB 3.5" Surveillance Hard Drive WD122PURP

Free delivery

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

eBay.com.au

$898.95

Wd Purple Pro 12tb 3.5" Surveillance Hard Drive 256mb Cache Sata3

Free delivery

Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

Commercial grade at a fair price
22 December 2021OfficePro

originally posted on westerndigital.com

I have a lottttt of data so I got this. I did not realize the transfer rates on 3.5inch spinning drives have gone up. With a USB 3 adapter/reader dock this was transferring over 100mbps. It makes the spinning drive sounds that these make, but it is actually quit quiet. I use it exposed versus enclosed so it is a little more clicky sounding, but sound wise, if it were enclosed, it would probably be unnoticeable. Plus, it doesn't sound that bad - I actually miss the sound of data moving around haha. I would need it to be used for years to really write on reliability as I have neevr owned these, but looking at the specs, this appears to be a similar design, if not the same drive as their commercial grade drives for business. I always try to go for the best and I take ... MoreI have a lottttt of data so I got this. I did not realize the transfer rates on 3.5inch spinning drives have gone up. With a USB 3 adapter/reader dock this was transferring over 100mbps. It makes the spinning drive sounds that these make, but it is actually quit quiet. I use it exposed versus enclosed so it is a little more clicky sounding, but sound wise, if it were enclosed, it would probably be unnoticeable. Plus, it doesn't sound that bad - I actually miss the sound of data moving around haha. I would need it to be used for years to really write on reliability as I have neevr owned these, but looking at the specs, this appears to be a similar design, if not the same drive as their commercial grade drives for business. I always try to go for the best and I take my data integrity very seriously which si why I chose this specific model. The specs that relate to reliability were the highest I could find at a reasonable price point so I am not disappointed. It actually stays quite cool as I transferred multiple terabytes worth of data at a time and it never really got hot, just warm - and this was in an open dock without a fan or active cooling. When I need to access data or write, it is very quick and never gives me trouble. I am pretty sure I will have this for years - especailly as I always get an overkill for my needs to ensure reliability and longevity.

Got it for my Ubiquiti dream machine SE ,18 TB ,it is little noise compared to other drives I’ve ...
25 April 2022R.S.

originally posted on homeessentialsdirect.com

Got it for my Ubiquiti dream machine SE ,18 TB ,it is little noise compared to other drives I’ve owned but works flawless ,would definitely buy again.

Great
31 March 2023Buyer 56

originally posted on westerndigital.com

Great product works as expected would definitly buy again

Specification

General
Device TypeHard drive - internal
Capacity12 TB
Form Factor3.5"
InterfaceSATA 6Gb/s

Price comparison

Updated about 15 hours ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
PCByte AU

$499.00

Out of stock

Western Digital 12TB Purple Pro 7200RPM 3.5in SATA Hard Drive (WD121PURP)

Umart

$499.00

Out of stock

Western Digital 12TB Purple Pro 7200RPM 3.5in SATA Hard Drive (WD121PURP)

30-day returns

MSY

$499.00

Out of stock

Western Digital 12TB Purple Pro 7200RPM 3.5in SATA Hard Drive (WD121PURP)

30-day returns

MSY

$899.00

Out of stock

Western Digital 12TB Purple Pro 3.5in SATA 7200RPM Surveillance Hard Drive (WD122PURP)

30-day returns

Shopping Express

$629.00

Out of stock

WD Purple Pro Smart Video 12TB 7200 RPM 3.5" SATA Surveillance Hard Drive

7-day returns

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

Commercial grade at a fair price
22 December 2021

I have a lottttt of data so I got this. I did not realize the transfer rates on 3.5inch spinning drives have gone up. With a USB 3 adapter/reader dock this was transferring over 100mbps. It makes the spinning drive sounds that these make, but it is actually quit quiet. I use it exposed versus enclosed so it is a little more clicky sounding, but sound wise, if it were enclosed, it would probably be unnoticeable. Plus, it doesn't sound that bad - I actually miss the sound of data moving around haha. I would need it to be used for years to really write on reliability as I have neevr owned these, but looking at the specs, this appears to be a similar design, if not the same drive as their commercial grade drives for business. I always try to go for the best and I take ... MoreI have a lottttt of data so I got this. I did not realize the transfer rates on 3.5inch spinning drives have gone up. With a USB 3 adapter/reader dock this was transferring over 100mbps. It makes the spinning drive sounds that these make, but it is actually quit quiet. I use it exposed versus enclosed so it is a little more clicky sounding, but sound wise, if it were enclosed, it would probably be unnoticeable. Plus, it doesn't sound that bad - I actually miss the sound of data moving around haha. I would need it to be used for years to really write on reliability as I have neevr owned these, but looking at the specs, this appears to be a similar design, if not the same drive as their commercial grade drives for business. I always try to go for the best and I take my data integrity very seriously which si why I chose this specific model. The specs that relate to reliability were the highest I could find at a reasonable price point so I am not disappointed. It actually stays quite cool as I transferred multiple terabytes worth of data at a time and it never really got hot, just warm - and this was in an open dock without a fan or active cooling. When I need to access data or write, it is very quick and never gives me trouble. I am pretty sure I will have this for years - especailly as I always get an overkill for my needs to ensure reliability and longevity.

OfficePro originally posted on westerndigital.com
Got it for my Ubiquiti dream machine SE ,18 TB ,it is little noise compared to other drives I’ve ...
25 April 2022

Got it for my Ubiquiti dream machine SE ,18 TB ,it is little noise compared to other drives I’ve owned but works flawless ,would definitely buy again.

R.S. originally posted on homeessentialsdirect.com
Great
31 March 2023

Great product works as expected would definitly buy again

Buyer 56 originally posted on westerndigital.com
I bought this drive to increase the capacity of my security DVR from 2TB to 12TB. I have had good...
21 January 2022

I bought this drive to increase the capacity of my security DVR from 2TB to 12TB. I have had good experience in the past with various types of Western Digital drives -- no failures at all on drives I purchased new -- and the specifications are good. I was particularly attracted by the five-year warranty. It installs like any other drive, and I don't notice any excessive noise, though there are other noisemakers in the room so I don't have a very good read on this. I did a full surface scan, run by the DVR, which showed no bad sectors. It's a big drive, so it took 36 hours! Overall I am pleased with the drive.

D.K. originally posted on homeessentialsdirect.com
NVR Drives
11 February 2023

The drives are great and quck shipping. I have about 10 dives of this type I use for cameras and backup system.

Gee92 originally posted on westerndigital.com
Reliable drives for for critical applications.
16 April 2023

I purchased two 18Tb WD Purple Pro drives for a Ubiquiti NVR that I set up at a construction site. I have used these drives before with other UniFi NVRs and they work very well. I just added several additional 4K cameras so I am also adding two more drives to the system. We are using the drives for security and to document the build. I have had other WD Purple Pro drives in use for over a year on similar projects and they have been working well.

Bill B. originally posted on westerndigital.com
These drives are pretty good, no problems almost a year old now. Would purchase again.
25 March 2022

These drives are pretty good, no problems almost a year old now. Would purchase again.

M.A. originally posted on homeessentialsdirect.com
WD 10Tb HDD is a Good Solution
12 January 2023

WD 10Tb HDD is a good economical solution for a recorder in a residential surveillance system.

Ambie originally posted on westerndigital.com
WD purple Pro
13 October 2021

Great HDD compatibility with Unifi UNVR. It is a go

Jepp originally posted on westerndigital.com
We have always relied on Western Digital drives and these purpose surveillance grade are the best.
4 April 2022

We have always relied on Western Digital drives and these purpose surveillance grade are the best.

A.G. originally posted on homeessentialsdirect.com

Specification

General
Device TypeHard drive - internal
Capacity12 TB
Form Factor3.5"
InterfaceSATA 6Gb/s

You may also like

- 7%
Western Digital WD WD8001PURP 8TB Purple Pro 3.5" 256MB HDD
Western Digital WD WD8001PURP 8TB Purple Pro 3.5" 256MB HDD$425.84 - $859.94
361
Compare 33 offers
- 14%
Western Digital WD Purple 4TB 3.5in Hard Drive - WD43PURZ
Western Digital WD Purple 4TB 3.5in Hard Drive - WD43PURZ$168.19 - $417.69
10,313
Compare 33 offers
WD My Book 12TB Black
WD My Book 12TB Black$465.01 - $1,000.80
4,446
Compare 10 offers
WD Purple WD85PURZ 8TB 256MB Cache 3.5" Surveillance Hard Drive
WD Purple WD85PURZ 8TB 256MB Cache 3.5" Surveillance Hard Drive$408.10 - $2,042.15
10,708
Compare 33 offers
WD Red Pro WD8005FFBX 8TB 256MB Cache 3.5" NAS Hard Drive
WD Red Pro WD8005FFBX 8TB 256MB Cache 3.5" NAS Hard Drive$429.00 - $15,728.10
1,439
Compare 31 offers
Seagate IronWolf Pro, NAS, 3.5" HDD, 12TB, SATA 6Gb/s, 7200RPM, 256MB Cache - ST12000NT001
Seagate IronWolf Pro, NAS, 3.5" HDD, 12TB, SATA 6Gb/s, 7200RPM, 256MB Cache - ST12000NT001$616.00 - $1,109.95
2,407
Compare 35 offers