Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. New gentle floral fragrance for a more pleasurable coloring experience. Vibrant, long lasting, fade resistant results Excellent gray coverage Deep conditioning Gentle floral fragrance Wella Color Charm's new packaging utilizes a color-coded tonal family system, making shade selection easy. Liquid Permanent Hair Color Time tested formulations ensure consistent, predictable results.