Wella Color Touch Instamatic Ocean Storm
(135 reviews)
Wella Color Touch Instamatic is a stunning collection of six diffused finish matte gloss shades, giving that flash of colour your clients crave! Colour Touch Instamatic technology is formulated with a fine blend of colour molecules that are diffused gradually into the hair cuticle, the result: a temporary, delicate filtered floss with a muted shine. Create the latest fashion looks quickly and easily with Wella Color Touch Instamatic, the new fashion forward diffused colour finish that fades beautifully! Shade Guide Available. For best results mix with Wella Color Touch Emulsion. How to use: Apply on dry hair and develop for 5-20 minutes depending on the desired intensity.
Wella Color Touch Instamatic is a stunning collection of six diffused finish matte gloss shades, giving that flash of colour your clients crave! Colour Touch Instamatic technology is formulated with a fine blend of colour molecules that are diffused gradually into the hair cuticle, the result: a temporary, delicate filtered floss with a muted shine. Create the latest fashion looks quickly and easily with Wella Color Touch Instamatic, the new fashion forward diffused colour finish that fades beautifully! Shade Guide Available. For best results mix with Wella Color Touch Emulsion. How to use: Apply on dry hair and develop for 5-20 minutes depending on the desired intensity.
$77.81
in 1 offers
Colour:
Wella Color Touch Instamatic Ocean Storm
$77.81
(135 reviews)
Wella Color Touch Instamatic is a stunning collection of six diffused finish matte gloss shades, giving that flash of colour your clients crave! Colour Touch Instamatic technology is formulated with a fine blend of colour molecules that are diffused gradually into the hair cuticle, the result: a temporary, delicate filtered floss with a muted shine. Create the latest fashion looks quickly and easily with Wella Color Touch Instamatic, the new fashion forward diffused colour finish that fades beautifully! Shade Guide Available. For best results mix with Wella Color Touch Emulsion. How to use: Apply on dry hair and develop for 5-20 minutes depending on the desired intensity.
Wella Color Touch Instamatic is a stunning collection of six diffused finish matte gloss shades, giving that flash of colour your clients crave! Colour Touch Instamatic technology is formulated with a fine blend of colour molecules that are diffused gradually into the hair cuticle, the result: a temporary, delicate filtered floss with a muted shine. Create the latest fashion looks quickly and easily with Wella Color Touch Instamatic, the new fashion forward diffused colour finish that fades beautifully! Shade Guide Available. For best results mix with Wella Color Touch Emulsion. How to use: Apply on dry hair and develop for 5-20 minutes depending on the desired intensity.
Colour:
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Last updated at 01/08/2025 17:39:39
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Price history
Reviews
13 February 2023
Paul S.
originally posted on chrisandsons.co.uk
Wella Haircare Products Have Always Been The N°1 Choice Of Professional Hairdressers Worldwide!! From Colour Touch, Colour Touch Plus - Demi Permanent, Illumina High
Shine Permanent, And Finally Koleston Perfect Permanent, There's A Formulation For Everyone!! This Colour Touch Plus Last's Up To 24-36 Shampoo's Before Gently Fading
Away!! Leaves The Hair Really Glossy And In Superb Condition!! Ideal To Use In between Haircolour!! To Refresh/Enhance Shine Etc. (Always Use With It's Own Colour Touch
Plus 4% Developer)
Shine Permanent, And Finally Koleston Perfect Permanent, There's A Formulation For Everyone!! This Colour Touch Plus Last's Up To 24-36 Shampoo's Before Gently Fading
Away!! Leaves The Hair Really Glossy And In Superb Condition!! Ideal To Use In between Haircolour!! To Refresh/Enhance Shine Etc. (Always Use With It's Own Colour Touch
Plus 4% Developer)
Best Coverage for Grey Hair
16 July 2023
Kim B.
originally posted on sallybeauty.com
I wanted to be able to cover my grey with a softer brown than the medium brown I had to use in another product. It looked dark brown. Any lighter colors I tried in the past
would barely take the color near the root, so my part would look different then the rest of my hair.I was able to strip my old darker color and use Roasted Pecan 7NN to get the
softer brown that resembles my natural color from years back. The color is even, all the way to the root of my hair, and looks and feels natural!
would barely take the color near the root, so my part would look different then the rest of my hair.I was able to strip my old darker color and use Roasted Pecan 7NN to get the
softer brown that resembles my natural color from years back. The color is even, all the way to the root of my hair, and looks and feels natural!
Color swatch isn’t a good representation
17 December 2023
Jarrod M.
originally posted on sallybeauty.com
I used this color on a client, but the pigment was a lot darker than it should have come out. Was a beautiful level 4, but not the color it should have been. The 1:1 consistency
makes the mask hard to give total coverage resulting in the use of more product. I noticed the product tends to clump.
makes the mask hard to give total coverage resulting in the use of more product. I noticed the product tends to clump.
Specification
| Mixing ratio | 1:1 |
| Development time | 5-20 minutes without heat |
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Reviews
13 February 2023
Wella Haircare Products Have Always Been The N°1 Choice Of Professional Hairdressers Worldwide!! From Colour Touch, Colour Touch Plus - Demi Permanent, Illumina High Shine Permanent, And Finally Koleston Perfect Permanent, There's A Formulation For Everyone!! This Colour Touch Plus Last's Up To 24-36 Shampoo's Before Gently Fading Away!! Leaves The Hair Really Glossy And In Superb Condition!! Ideal To Use In between Haircolour!! To Refresh/Enhance Shine Etc. (Always Use With It's Own Colour Touch Plus 4% Developer)
Paul S.
originally posted on chrisandsons.co.ukBest Coverage for Grey Hair
16 July 2023
I wanted to be able to cover my grey with a softer brown than the medium brown I had to use in another product. It looked dark brown. Any lighter colors I tried in the past would barely take the color near the root, so my part would look different then the rest of my hair.I was able to strip my old darker color and use Roasted Pecan 7NN to get the softer brown that resembles my natural color from years back. The color is even, all the way to the root of my hair, and looks and feels natural!
Kim B.
originally posted on sallybeauty.comColor swatch isn’t a good representation
17 December 2023
I used this color on a client, but the pigment was a lot darker than it should have come out. Was a beautiful level 4, but not the color it should have been. The 1:1 consistency makes the mask hard to give total coverage resulting in the use of more product. I noticed the product tends to clump.
Jarrod M.
originally posted on sallybeauty.comGreat grey coverage
27 November 2023
This product provides the best grey coverage. Taking one star off for two reasons. I do find I have to use twice as much color than the gel color because it’s a 1:1 mix and because it is too thick. I find it hard to cover all of my hair because it tends to clump up rather than evenly distribute over my hair so I have to work harder and longer to get all hair done. I have very thick hair so it might be easier for people with less or thin hair.
Claude
originally posted on sallybeauty.comGreat grey coverage
3 January 2024
This product provides the best grey coverage of any color I’ve tried. The only downside is that it is super thick and is very difficult to distribute through the hair especially if you have thick hair thus the reduction of one star. With every other color I’ve used the grey at my temples would show through after the first wash. This one does not do that.The color I use is 6 NN Toffee and it is a very dark brown color. I’ll be looking to try other colors to get it one shade lighter.The price point is on the high side since I need two tubes. Other online retailers have it for. Few dollars less. Even when Sally has it on sale the other retailers cost less.
Claudia U.
originally posted on sallybeauty.comInnovative, excellent product!
9 October 2015
My SA at Sally's was excited to have me try this because I'm "famous" for having the world's most stubborn grays. She just completed training with this coloring, and she's looking forward to doing her own hair with it this weekend. She explained to me about this product's "masque" texture, and by golly, it really is more like a "treatment" than a typical hair dye process. My hair is naturally darkest-brown/black, and my "standard" color has been Wella 3RV Black Cherry, which keeps my hair black, but gives me copper-red hightlights. My gray hairs are very noticeable when they grow in, because of the contrast of color. Since there is no color equivalent to Black Cherry, and I don't want my hair to be a "flat" black, I decided to do a 2 step process with Tango, for ... MoreMy SA at Sally's was excited to have me try this because I'm "famous" for having the world's most stubborn grays. She just completed training with this coloring, and she's looking forward to doing her own hair with it this weekend. She explained to me about this product's "masque" texture, and by golly, it really is more like a "treatment" than a typical hair dye process. My hair is naturally darkest-brown/black, and my "standard" color has been Wella 3RV Black Cherry, which keeps my hair black, but gives me copper-red hightlights. My gray hairs are very noticeable when they grow in, because of the contrast of color. Since there is no color equivalent to Black Cherry, and I don't want my hair to be a "flat" black, I decided to do a 2 step process with Tango, for highlights on the top layers. I used 4NN, Espresso, with 10 volume developer on my roots (30 minutes), and as a color refresher on the rest of my hair(20 minutes). For highlights, I tested a patch with 30 volume developer with 4R Brown-Red (even though this is level 4, it's much lighter than 4NN), and another patch with 30 volume developer and 7B Bourbon Brown-Blonde. With 30 volume the 7B took my patch test to strawberry blonde/blonde! (Not at all what I wanted, but if you have dark hair and you want to go light, this is a brand to try!) The 4R Brown-Red turned out to be just what I wanted: bronzy-reddish glow on an incredibly shiny black base. Tango left my hair de-frizzed, smooth and soft. Its scent is not as strong as other colorings, and it absolutly does not have that nosehair-singeing, headache-inducing noxious odor that clings to hair for days. Tango smells kind of flowery; not unlike a scented shampoo. It has a thick, creamy consistency that doesn't drip at all, but rinses out easily. Unlike Wella Color Charm, which gives me 2 colorings per tube, I needed to use an entire tube of Tango to cover my whole head. Since my grays are gone, and my hair is in such nice condition, this is very worth it.
originally posted on sallybeauty.com
I WAS NEVER EVER SO DISAPPOINTED !!!!! REALLY SAD!
25 September 2017
1years hard work thanks to insamatic dissolved in air I have already contacted by e-mail since then no answer received .. I was never so disappointed in my life although I am for 7 years about a very satisfied customer of wella products I have a year on my beautiful white blond with pink pastel shimmer worked with a lot of blonding and tones I have left over 1000 euro with hairdressers and you have managed to destroy this hard work in 7-10 min it would be ok if you would point your customers to such a thing but you give in your color card a completely wrong target color to speak in your color are under instamatic dream pink only 2 nuances specified the one is only shimmer pastel pink the 2nd is strongly pastel pink but this color of the coat is nowhere displayed! ... More1years hard work thanks to insamatic dissolved in air I have already contacted by e-mail since then no answer received .. I was never so disappointed in my life although I am for 7 years about a very satisfied customer of wella products I have a year on my beautiful white blond with pink pastel shimmer worked with a lot of blonding and tones I have left over 1000 euro with hairdressers and you have managed to destroy this hard work in 7-10 min it would be ok if you would point your customers to such a thing but you give in your color card a completely wrong target color to speak in your color are under instamatic dream pink only 2 nuances specified the one is only shimmer pastel pink the 2nd is strongly pastel pink but this color of the coat is nowhere displayed! and ahja one may to 20 min. let absorb ?? you know what a shock I had when I looked in because mirror after 7-10 to control? how can something like this happen with a pastel pink tint? My whole hard work a year patience I was at that time RED do you know how hard it was to get this color ??? has dissolved in 10min thanks to you in the air the customers are not properly informed of you! It is not so that you can turn it around again! I must now again over 200 euro at the hairdresser leave to get my dream color back forsince your facebook fanpage has pointed out to me that this product is not suitable for private use is what I already knew ... small tip not even one judge would you buy it SINCE YOU SELL YOURE PRODUCTS FOR THE PRIVATE USE!! lets take a look at CND Shellac who sell their product only to persons with trade license.and so I am not misunderstood here my mother who has been in possession of her business for 28 years made my hair and there you have to imagine how disappointed she is she was normally a customer since 2001 she was in shocki just want that somebody takes responsibility for that i love my hair . when it comes to my hair i wont stop fighting even when you delete my comment a 2nd time i had just answered my email and MAKE A CUSTOMER SERVICE !PLEASE LOOK AT THE PHOTOS IT WILL EXPLAIN EVERYTHINGIM REALLY SAD ALSO BECAUSE OF THE CUSTOMER SERVICE OF WELLA BECAUSE YOU SAY THAT YOU DO EVERYTHING FOR BEAUTIFUL HAIR BUT SEE NOW YOU DONT EVEN CARE !
ZAKLINKRU
originally posted on wella.comNew 2 Tango - 6BC vs 5B
13 March 2018
I have medium to dark brown hair naturally, but with more gray hair coming in, the store brands are starting to take a toll on my hair and really drying it out. So I thought I would try the Tango line as the browns have nice tones on the swatches and I am trying to achieve a nice color balance between my natural brown and the grays, so I first tried 6BC with the 20 developer and it initially came out a little dark for my preference but after a few washes it gave me a nice medium brown auburnish tone but not brassy. So I went back and was tempted to try the 5B as it looked like it had a similar tone but a truer brown on the swatch. I applied it with the 20 developer and it immediately started turning blackish so I rinsed out after only 10min and it stayed pretty ... MoreI have medium to dark brown hair naturally, but with more gray hair coming in, the store brands are starting to take a toll on my hair and really drying it out. So I thought I would try the Tango line as the browns have nice tones on the swatches and I am trying to achieve a nice color balance between my natural brown and the grays, so I first tried 6BC with the 20 developer and it initially came out a little dark for my preference but after a few washes it gave me a nice medium brown auburnish tone but not brassy. So I went back and was tempted to try the 5B as it looked like it had a similar tone but a truer brown on the swatch. I applied it with the 20 developer and it immediately started turning blackish so I rinsed out after only 10min and it stayed pretty black and didn't look like the swatch. After several washes it has lightened up slightly but is still a little too black. I am wondering if I should have used the 30 developer to get better lift from my previous application with the 6BC, or a little extra of the 20 developer as I think not all the measured developer drains from the measuring bottle. Needless to say I was much happier with the results from the 6BC and will use it again but not the 5B. Both applications were easy to use and although the 5B was too dark, both 6BC and 5B are color rich that applied evenly and made my hair feel very nice and shiny. I will keep trying until I get the right color and developer for me as I am happy with the Tango formula.
originally posted on sallybeauty.com
NN1 Black Licorice
11 January 2022
Let me preface this: the 1 star reviews are a cautionary tale of why you do test strands before using the product on your whole head. Any stylist will tell you, the instructions tell you: Do a strand test first!That being said, and with the added note that allergies to hair dye can develop even after years of dying your hair (any allergy to any thing can randomly develop, please use caution), but I've been using the NN1 Black Licorice for many years, now. There's no fade, it has a perfect pitch black deposit, and my hair is shiny and healthy looking and feeling afterwards, every time.(Also, anyone complaining the Wella dyes provided zero lift: they aren't supposed to. Dyes deposit color, they don't lift color. You use bleach to lift color and that's a whole ... MoreLet me preface this: the 1 star reviews are a cautionary tale of why you do test strands before using the product on your whole head. Any stylist will tell you, the instructions tell you: Do a strand test first!That being said, and with the added note that allergies to hair dye can develop even after years of dying your hair (any allergy to any thing can randomly develop, please use caution), but I've been using the NN1 Black Licorice for many years, now. There's no fade, it has a perfect pitch black deposit, and my hair is shiny and healthy looking and feeling afterwards, every time.(Also, anyone complaining the Wella dyes provided zero lift: they aren't supposed to. Dyes deposit color, they don't lift color. You use bleach to lift color and that's a whole different process.)Anyway, I've never had an issue with this dye, for all 5 years of using it. I am a natural light golden blonde, for reference here, so if you have my hair color or darker and want to go black, this dye is a great choice. (But do remember: when going black, please thoroughly consider your choice as bleaching back can take several months sessions of bleach, and between bleaching sessions your hair will be multiple shades of red. So if you do choose Black Licorice, realize how difficult it can be for you to transition back. You may even need to cut several inches and let it grow back from there.)
Lillian
originally posted on sallybeauty.comSuperb product
21 March 2020
This dye is semi-permanent or 'quasi' depending on what volume emulsion is used with it. For damaged hair the lowest volume emulsion, 1.9%, is best - this will only deposit the colour and not lighten the hair at all. Digital scales help to make sure the ratio of 1 part dye to 2 parts emulsion is achieved correctly. This mixes up to a lovely creamy texture which goes on to the hair really easily and doesn't drip. It has covered my greys well but subtly and given the hair a very natural-looking colour with a few golden tones among the ash. When I washed the product off I was surprised how nice the hair felt, and although I conditioned after using, I credit this product with leaving a nice shiny finish on the hair. The product smells lovely with no ammonia tang and I ... MoreThis dye is semi-permanent or 'quasi' depending on what volume emulsion is used with it. For damaged hair the lowest volume emulsion, 1.9%, is best - this will only deposit the colour and not lighten the hair at all. Digital scales help to make sure the ratio of 1 part dye to 2 parts emulsion is achieved correctly. This mixes up to a lovely creamy texture which goes on to the hair really easily and doesn't drip. It has covered my greys well but subtly and given the hair a very natural-looking colour with a few golden tones among the ash. When I washed the product off I was surprised how nice the hair felt, and although I conditioned after using, I credit this product with leaving a nice shiny finish on the hair. The product smells lovely with no ammonia tang and I feel quite safe having it on my scalp and hairline. *I did the allergy test 48 hours prior to using the product and would never use a hair colour without doing this*. Altogether a brilliant product. Comes up a tad darker than one might expect but may lighten after shampooing. A great product, absolutely chuffed to bits with it. Will definitely purchase again.
maewestrules
originally posted on ebay.comSpecification
| Mixing ratio | 1:1 |
| Development time | 5-20 minutes without heat |