Create intense, natural hair shade with Wella Professionals Color Touch Rich Naturals demi permanent hair colour. Formulated with no ammonia, enriched with keratin, this hair dye provides deep, natural shades and high shine. Ideal for toning, to refresh existing colour, or introduce colour. This long-lasting formula gently fades away and leaves a soft regrowth making it ideal for darker colour results or while blending betweeen 50-70% grey hair.