Wella Color Charm Permanent Gel Color gives you. Speed of liquid, conditioning and convenience of cream. Versatility of use - bowl and brush or bottle. Translucent mixture for better control. Vibrant, long lasting, fade resistant results with Gelfuse Technology. Excellent grey coverage covers the most resistant greys Conditioning. Up to 60% more conditioning than the leading competitor. Up to 43% more shine (vs. untreated hair).