Illumina colour is a premium brand that introduces the wonder of light to the wella professionals portfolio. Sheer colour that's luminous in every kind of light. Colour after colour vs. Next biggest leading permanent colour brand with 100 percent grey coverage. Understand the colour see the wonder of light. Spread the word, become a member of the illumina colour creative team. What else you need to know: superior light reflection and superior hair protection up to 100 percent grey/white coverage with a sheer result.